Live Streaming Features Boost Local Brand Sales by 5 Times on Shopee 9.9 Super Shopping Day

Kapanlagi.com - The Shopee 9.9 Super Shopping Day, which took place until September 9, became an event for local brands and SMEs to boost their businesses. Yes, this twin-date campaign is certainly familiar to e-commerce users in Indonesia. Besides making it easier and more beneficial for consumers shopping, this campaign also helps sustain local entrepreneurs' businesses by increasing sales by up to 5 times when using the Shopee Live streaming feature on the peak day of the campaign.

The impact of this significant business growth is felt evenly by sellers in various cities in Indonesia, such as Jember, Bandar Lampung, and Lombok, which also experienced a surge in orders on the peak day of the campaign.

Monica Vionna, Senior Director of Marketing Growth at Shopee Indonesia, said, “For Shopee, all initiatives we undertake are always based on our commitment to provide more opportunities and ease of shopping for the entire ecosystem, including local brands and SMEs. Therefore, we are very happy and proud because the 9.9 Super Shopping Day campaign was once again celebrated enthusiastically by the public."

"As a campaign that opens the series of year-end shopping festivals, we hope the 9.9 campaign has become a destination to meet needs through a variety of promotions and diverse products, as well as an opportunity to drive business growth and contribute positively to the development of Indonesia's digital economy,” she added.

A Series of Interactive Features Provide Inclusive Opportunities for the Ecosystem to Grow

The Shopee 9.9 Super Shopping Day provides a platform for Sellers, Buyers, and content creators to grow. Sellers welcome this moment enthusiastically while providing the best services, content creators compete to present the best content that also helps increase sales, and consumers who want to meet various needs with a variety of special offers.

To help the ecosystem grow, Shopee continues to develop the live shopping experience through the Shopee Live feature, which allows sellers to connect more easily with buyers by creating more engaging, personal, and effective real-time interactions. Additionally, the presence of the Shopee Video short video feature also provides a creative space for SMEs, local brands, and content creators to market products and present interesting information packaged with full creativity.

This feature makes it easier for users to find recommendations for quality local products while enjoying entertaining, informative, and relevant visual content that meets their needs. The enthusiasm for using Shopee Video as an effective promotional channel is evident from the number of local products sold on Shopee Video, which increased more than 13 times during the peak of the campaign.

“Every positive achievement gained by this campaign certainly could not be realized without the support and trust of sellers, users, and content creators in Shopee. For that, we are very grateful and hope that the 9.9 Super Shopping Day is not only a campaign that starts the year-end shopping festival but also has a significant positive impact by opening opportunities for the entire ecosystem to continuously grow, create, and empower together with Shopee.” concluded Monica.

(kpl/glo)