Local Brand Ardenleon Shares Tips to Maximize Shopee Live Features Until Successfully Growing 22 Times!

Kapanlagi.com - In Indonesia, fashion has become one of the rapidly growing industries. Not only is there a continuous turnover of trends, but also the emergence of more local brands that bring innovations making them increasingly loved by the public.

One of the local fashion segments that has grown in recent years is children's clothing, which is increasingly popular due to the comfortable quality offered, as well as emerging trends such as matching outfits for children and parents, along with various styles ranging from classic to unique.

Seeing the great potential offered in the children's clothing fashion segment, Ronald Kartawinata decided to launch his own brand in 2017 named Ardenleon. Ronald shares his story of establishing this brand.

“I remember at that time there were still few local brands operating in the children's underwear segment, which made me want to present quality and affordable children's underwear products in Indonesia. We, who previously ran a home business focusing on women's underwear products, decided to try creating a children's underwear brand, namely Ardenleon,” Ronald expressed.

“Until now, not only do we provide underwear, but we have also expanded our product line by offering daily wear, Muslim clothing, licensed clothing collections such as Pinkfong Baby Shark, Chibi Maruko-chan, Peppa Pig, and Marvel Avengers, as well as our latest product, batik,” he added.

The Journey of Ardenleon: Growing and Developing in the Digital Era with Shopee

Ronald began Ardenleon's journey by joining the e-commerce platform, Shopee. In addition, to introduce his new brand, Ronald is also actively participating in various baby and children's fashion exhibitions. The success of his business journey, Ronald acknowledged, is greatly supported by the transactions that take place on Shopee.

It was not a smooth journey that immediately showed great success, but rather a journey that continues to evolve. In the beginning, when Ardenleon joined Shopee, their daily orders only reached hundreds of transactions.

“Not only did Shopee play a role in the early stages of Ardenleon, but it also had a significant impact during the pandemic. Seeing how consumer shopping behavior shifted from offline to online, this is what we successfully converted into massive sales revenue on Shopee,” Ronald revealed.

“Various efforts and strategies that we are still learning to this day, one of which is modern and contemporary digital marketing strategies, tailored to the needs of consumers in this era. Currently, one of the keys that has attracted public attention is live selling, creating product videos, and buyer satisfaction testimonials, which have become key factors in attracting buyers on Shopee,” he explained.

Various programs and features are often optimized by Ronald, such as regularly participating in twin number campaigns, advertisements, promotions, Shopee Export Program, and other interactive features. It turns out that with various strategies and efforts, starting from regularly participating in campaigns and optimizing interactive features, this has yielded good results where Ardenleon's daily orders can reach thousands.

In fact, by participating in special Shopee campaigns, Ardenleon successfully set a record by surpassing 7,000 orders in just one day. The rapid growth of Ardenleon is also reflected in the increase in sales by more than 2.5 times year on year.

Shopee Live and Video Features: The Key to Ardenleon's Success in Boosting Growth

Having great ambitions to grow, Ardenleon explores the potential of various features offered on Shopee such as Shopee Live and Shopee Video. These interactive features are considered to have many benefits for sellers and provide a significant impact on consumer attraction.

“These interactive features have given us the opportunity to provide a new shopping experience for consumers. The main attraction lies not only in the excitement it brings, but this feature allows us to showcase products live. This enables consumers to better understand the quality, details of the products, and how to use the offered products. Thus, it becomes one of the factors that can support consumers' shopping decisions," he explained.

Since actively conducting live streaming, Ardenleon has experienced an increase in the number of products sold on Shopee Live by more than 22 times compared to last year.

"During live streaming, we often conduct demos to showcase the advantages of our products; comfort and quality, such as children's underwear, daily wear, and highly sought-after batik collections. This has proven effective in attracting buyers' attention. The peak of interaction and highest sales occurred during the twin number campaign, Payday, and the Ramadan period," Ronald added.

One of the standout features of Shopee Live is the shopping cart that allows customers to easily add products to their cart and checkout. This makes the shopping process faster and more efficient.

On the other hand, the Shopee Video feature also helps Ardenleon provide more detailed and in-depth product information. With engaging video content, potential buyers can see the products in various contexts, such as when children are wearing them, which makes them more confident in making a purchase. This feature also allows Ardenleon to showcase certain trends and themes that can enhance engagement with customers.

As one of the local brands that is now well-known to many, Ardenleon believes that Shopee plays a significant role in helping local brand partners and MSMEs to grow further. Through the campaign programs presented by Shopee, the platform enables local brands to reach a wider customer base and increase visibility.

Ronald also hopes that Shopee will continue to be a place for local brands to compete and help local MSME players to level up. To ensure that local brands and MSMEs continue to succeed in building their businesses, he suggests that innovation and the use of technology should be continuously improved to reach a larger market.

Therefore, don’t miss out on enjoying a variety of the best promotions and fulfill your favorite local fashion product collection through the Shopee Choose Local page on Shopee! Download the Shopee app for free through the App Store or Google Play and activate ShopeePay immediately to gain other benefits.

(kly/tmi)