Making Brand Partner Businesses Grow, Shopee 10.10 Brands Festival Records Transactions Increasing 7 Times in Shopee Mall

Kapanlagi.com - The arrival of the Shopee 10.10 Brands Festival has once again made users feel enthusiastic. Yes, during this festival, Shopee invites brand partners, both from sellers in Shopee Mall and local entrepreneurs, to liven up the shopping atmosphere with a variety of attractive offers. Throughout the festival, culminating on October 10, brand partners are racing to utilize the available innovations while presenting enticing promotions that make consumers even more excited to shop!

Of course, this is one of the strategies to strengthen growth and business performance towards the end of the year. As a result, a significant achievement seen at the peak of the campaign was that Shopee Mall brand partners experienced a transaction increase of up to 7 times compared to regular days.

Daniel Minardi, Director of Brand Partnership at Shopee Indonesia, said, "Shopee believes that the synergy between the platform and entrepreneurs can play an important role in connecting brand partners' innovations with community needs. To realize this, Shopee continually innovates to provide various opportunities for all brand partners, especially local entrepreneurs, to become more competitive in the digital market. With a series of innovations and thematic promotions every day, users can more easily reach and meet various needs with a guarantee of 100% ORIGINAL products and free shipping. Not only that, interactive features like Shopee Live and Shopee Video also provide more convenience and benefits for both sellers and buyers."

1. Shopee Mall provides convenience for users to access their favorite brand partners

The presence of a stage for brand partners through the 10.10 campaign and the Shopee Mall feature has also positively impacted business growth, including local brands in enhancing their product visibility. This impact is felt by a series of brand partners who successfully achieved maximum performance throughout the campaign.

This is evident from several categories in Shopee Mall that became user favorites. Starting from the Home Supplies category, which increased more than 6 times at the peak of the campaign compared to regular days, followed by the Skincare category and the Face Makeup category, which increased up to 10 times during the same period. This achievement shows that the 10.10 campaign and the Shopee Mall feature have helped users access products from their favorite brands.

2. Brands optimize business potential through Shopee Live interactive features

During the Shopee 10.10 Brands Festival campaign, the positive impact felt by sellers was not only the increased enthusiasm for shopping among the public but also the availability of various programs, special promotions, and interactive features that optimize sales. The various advantages and conveniences offered by live shopping make Shopee Live one of the most relied-upon features by sellers to expand market reach, enhance consumer engagement, and create a more personal and interactive shopping experience. During the 10.10 Brands Festival campaign, the number of products sold during Shopee Live sessions conducted by brand partners in Shopee Mall increased tenfold compared to regular days.

“We are pleased to see the positive achievements of brand partners during the 10.10 Brands Festival campaign. This motivates us to continue innovating, providing solutions that support the acceleration of business growth for brand partners in Indonesia. Shopee also wants to express our gratitude to brand partners, sellers, and MSMEs who have chosen Shopee as their platform to grow their businesses. We hope that in the future, the strategic collaborations formed can continue to create more new opportunities that benefit the growth of Indonesia's digital economy,” concluded Daniel.

(kpl/glo)