MESSYWEEKEND Arrives in Indonesia: Minimalist and Premium Scandinavian Style Glasses

Kapanlagi.com - MESSYWEEKEND is now here to complement accessory needs at URBAN ICON. With minimalist design and a focus on sustainability, MESSYWEEKEND provides a trendier style choice for fashion enthusiasts in the capital. This Copenhagen-based eyewear brand offers a collection of glasses with a sleek modern Scandinavian design. More than just an ordinary eyewear brand, MESSYWEEKEND has built a global reputation for its unique combination of minimalist aesthetics, premium craftsmanship, and a sustainability mission.

Jonas Hoffmann, International Sales Manager of MESSYWEEKEND, stated, "We are very excited to bring MESSYWEEKEND to Indonesia and partner with URBAN ICON, a leading brand in fashion and lifestyle retail. This collaboration marks an exciting step in expanding Indonesian consumers' access to high-quality glasses with trend-oriented designs. We hope to inspire a new community through our products and a shared spirit of style and adventure."

In line with MESSYWEEKEND's mission, Deputy General Manager of Lifestyle Time International, Shamsuri Jamaluddin, added that MESSYWEEKEND, known for its combination of minimalist aesthetics and premium quality, is not just an ordinary eyewear brand. What truly sets MESSYWEEKEND apart is its commitment to the environment. "The brand has a significant mission to reduce plastic waste through the Clean Oceans initiative. With every purchase, MESSYWEEKEND contributes to ocean cleanup efforts from plastic waste—a step that resonates strongly with environmentally conscious consumers."

Prioritizing sustainability in the production process, MESSYWEEKEND selects eco-friendly materials and ethical production practices to create durable products, thereby reducing negative impacts on the environment. This makes the brand an ideal choice for consumers in Jakarta who care about a sustainable lifestyle.

MESSYWEEKEND's presence at URBAN ICON also marks the brand's global expansion, aiming to introduce a premium collection at affordable prices. With a variety of style options, ranging from modern aviator sunglasses to classic cat-eye shapes, MESSYWEEKEND offers high-quality products suitable for various occasions, from street style to elegant office looks. According to Shamsuri Jamaluddin, interestingly, the MESSYWEEKEND sunglasses that look so luxurious are still affordable. This makes them a choice for consumers who want modern premium sunglasses without the high price tag.

(kpl/jje)