Kapanlagi.com - MiiR, an international brand known for its environmentally conscious lifestyle, has officially opened its first store in Indonesia. Strategically located in Pondok Indah Mall 1, the grand opening of this store invites visitors to experience a different shopping experience, where every product offered is not only stylish but also has an environmental value.
MiiR's founder, Bryan Pape, expressed that he and the entire team are very excited about the opening of MiiR's first store in Indonesia. This is also the first time for the founder of MiiR to visit Jakarta, Indonesia.
"MiiR's first store in Jakarta, Indonesia. We are very happy to be here for the first time. MiiR store in Indonesia. We are very excited to be in this mall. There is so much incredible energy right now," said Bryan Pape, founder of MiiR, in English during an interview with the media at Pondok Indah Mall 1 on Sunday (3/11).
KapanLagi.com/Natasha Ardiah
The grand opening of MiiR's first store in Indonesia was met with high enthusiasm from visitors. Since its opening, the store has been filled with customers eager to see and purchase the iconic products from this sustainable brand.
To add to the excitement of the event, MiiR offered a special promotion for the first 100 buyers, where each purchase of one product would come with an additional product for free. This offer caught the attention of many who wanted to enjoy high-quality products while supporting the environmental mission that MiiR stands for.
"We had over 100 people lined up to buy the first MiiR cup from our store. We have about 100 first customers who will buy one cup but then they can give the second cup to a friend or family member, truly in the spirit of MiiR's generosity, where we want to give back to others. So we encourage people to give drinking gear to their friends, their family, and we are so excited to be in Indonesia, gathering with all of you," said Bryan Pape, founder of MiiR, in English.
KapanLagi.com/Natasha Ardiah
The opening of MiiR's first store in Indonesia not only expands the reach of this brand but also brings an important mission to encourage the public to switch to more sustainable products. MiiR wants to remind consumers in Indonesia about the importance of using reusable products rather than single-use items that can potentially harm the environment.
"We want to open a branch in Indonesia for several reasons. First, we believe that reusability is very important in today's world, so we encourage people to use reusable drinking gear. We have beautifully designed drinking equipment. We also have a very large component of generosity, so we give back profits globally, and we think our message resonates with people in Jakarta, and we have plans to expand throughout Indonesia," explained Bryan Pape, founder of MiiR, in English.
KapanLagi.com/Natasha Ardiah
The opening of the first MiiR store in Indonesia was not without challenges. One of the biggest challenges faced was finding a reliable partner with a shared vision to promote sustainable products.
"Our biggest challenge was finding the best partner. The people here who helped us are extraordinary. They were able to open a business in this shopping center, which is amazing," said Bryan Pape, founder of MiiR, in English.
KapanLagi.com/Natasha Ardiah
During the grand opening of its first store in Indonesia, MiiR also introduced the highly anticipated new collection, namely the Straw Cup 32 oz and Wide Mouth Bottle 32 oz. Both products are designed to meet the needs of an active and sustainable lifestyle while maintaining MiiR's signature modern design.
"We have many new products, new colors too. Our Straw Cup, which can be used all day, is very popular. This cup holds 32 ounces of water. As you know, the weather in Indonesia is very hot. That product has sold well worldwide, so we think this cup will sell well here," said Bryan Pape, founder of MiiR, in English.
"Additionally, there is the Wide Mouth Bottle 32 oz that we have had for a long time, but we heard from people in Indonesia that they want to carry 32 ounces of water, so they want to bring 32 ounces of water so that you can have cold water all day during your travels," he added.
KapanLagi.com/Natasha Ardiah
After officially launching in Indonesia, MiiR aims to continue preparing a number of exciting collaboration plans with various brands in Indonesia. One of them is with the renowned brand, Starbucks. This collaboration is expected to produce exclusive products that combine MiiR's functional design with Starbucks' iconic touch.
"We want to continue collaborating with great brands across Indonesia. We are working with Starbucks Indonesia, but many small specialty cafes are also starting to use the products," said Bryan Pape, founder of MiiR, in English.
By presenting innovative collections, engaging promotional programs, and strategic collaborations, MiiR is optimistic about inspiring the Indonesian people to choose quality products that support environmental care missions. MiiR's presence in Indonesia is not just about opening a store, but also inviting consumers to collectively participate in a global movement towards a greener and more responsible future. If not now, When Again?
(kpl/nts)
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