MMA Global Indonesia Raises the Theme of Ramadan and Artificial Intelligence at the First Marketing Exhibition

Kapanlagi.com - The leading industry association in marketing and advertising in Indonesia, MMA Global Indonesia, has announced the highly anticipated event MMA Innovate Indonesia 2025. Continuing the pioneering tradition of the successful Innovate event series, MMA Global presents a new concept of a Conference & Exhibition style event in Indonesia, echoing achievements similar to other markets like Brazil and Vietnam.

Scheduled for January 22, 2025, at the prestigious Park Hyatt Hotel in Jakarta, MMA Innovate 2025 emerges as a transformative platform. Supported by the engaging motto "Imagine the Future" and the visionary theme "Illuminate Ramadan with AI Innovation & Brilliance," this conference is conceived as a vital ecosystem designed to unravel the complex intersections between technological advancement, cultural intelligence, and strategic marketing evolution.

By highlighting topics such as Achieving Higher Brand Sales through AI-powered Solutions, retail media networks, and strategic brand development, this event serves as a platform for industry leaders to reshape their engagement strategies and unlock new opportunities in Indonesia's dynamic consumer market.

1. Transformative Potential of AI

The core of MMA Innovate Indonesia 2025 will focus on the transformative potential of AI and emerging technologies for next year's Ramadan Campaign, offering 15 engaging sessions, including keynote speeches and panel discussions. Based on this, the Conference & Exhibitors' Solution Showcase will present cutting-edge innovations ready to reshape marketing engagement to provide an in-depth space that empowers executives to explore emerging AI and marketing technologies, compare solutions with real-world challenges, and gain actionable insights.

This event serves as a strategically curated gathering space, bringing together over 1,500 top-tier delegates, including Chief Marketing Officers, Chief Technology Officers, Department Heads, and Lead Planners from various sectors such as brands, agencies, media, telecommunications, and the marketing technology industry in Indonesia.

2. Ramadan Moments

Ramadan is a very important time in Indonesia, driving cultural and economic activities. As a period of reflection and cultural giving, Ramadan also triggers significant retail momentum, with consumers seeking products that align with their spiritual needs and celebrations.

Reflecting on previous Ramadans, mobile technology plays a central role in shopping, with 90% of Indonesians planning purchases through mobile channels. This underscores the increasing importance for brands to build a strong digital presence to connect with consumers during this crucial time.

Consumer behavior during this period is also characterized by a strong preference for informed decision-making, as shown by TGM Research, which indicates that 93% of buyers, particularly women, prefer to research products before making a purchase. Additionally, this important period for new customer engagement during Ramadan indicates that 88% of consumers make purchases from retailers they had not previously engaged with.

3. Marketing and Advertising at Home

Sutanto Hartono, President Director of PT Elang Mahkota Teknologi Tbk. (Emtek), CEO of SCM & Vidio, and Chairperson of MMA Global Indonesia, brings transformational leadership and strategic precision to the trajectory of MMA Global Innovate. Sutanto Hartono stated, "The launch of Innovate in Indonesia comes at a very important moment for the marketing and advertising landscape at home, which is evolving rapidly. With the increasing interest in innovation and bold approaches to redefining boundaries, we are witnessing the emergence of a highly sophisticated ecosystem."

He further emphasized the importance of this conference, stating, "In the dynamic digital marketing environment of Indonesia, the insights shared at this event will uncover the digital touchpoints that shape consumer decision-making, especially with AI and personalization, and how crucial this is for differentiation and impact. This event also comes at a crucial time, just before Ramadan—one of the most anticipated moments for advertisers and brands due to the surge in consumer spending during this period."

Sutanto concluded, "This energy and momentum reflect MMA Global Indonesia's commitment to maintaining a leadership role in marketing and advertising excellence, paving the way for a future marked by innovation, strategic vision, and an understanding of important moments like Ramadan that influence consumer behavior."

4. Offer Opportunities for Brands

Shanti Tolani, Country Head and Board Member of MMA Global Indonesia said, "At MMA Global Indonesia, we continue to lead by implementing innovative strategies that not only reflect the ever-evolving marketing landscape but also anticipate future market shifts. Innovate Indonesia 2025 is designed as a strategic platform that combines thought leadership with actionable technology solutions, as showcased through our Conference & Exhibitors' Solution Showcase. By addressing key topics such as AI, Retail Media Networks, and Brand Development, we equip leaders with the strategic insights necessary to thrive in today’s rapidly changing market. This approach, which combines global trends with local relevance, reinforces MMA Global Indonesia's commitment to driving meaningful impact in Indonesia's dynamic business ecosystem."

In Indonesia's rapidly evolving digital landscape, MMA Innovate Indonesia 2025 offers brands the opportunity to transform their marketing strategies and engage with a burgeoning new audience. By highlighting key industry trends, the event provides valuable insights that enable senior teams to make informed decisions and drive innovation.

Registration for MMA Global Indonesia’s Innovate 2025 is now open. Please click the following link: https://www.mmaglobal.com/event/mma-innovate-indonesia-2025#register. If not now, when else?

(kpl/rsp)