SoKlin Maintains Its Peak Position as the Most Favorite Home Care Brand Chosen by Consumers

Kapanlagi.com - Kantar Indonesia, through the Worldpanel Division, has released the latest report on Brand Footprint Indonesia 2024. This annual study highlights the brands most chosen by consumers across five FMCG categories: food, beverages, dairy products, home care, and personal care.

Interestingly, this year, SoKlin once again achieved the title of Most Chosen Home Care Brand and Runner Up Most Chosen FMCG Brand in Indonesia. This achievement extends SoKlin's track record of success since 2017, where for eight consecutive years, SoKlin has consistently been the preferred home care brand among the public.

In the annual Brand Footprint report, Kantar uses the Consumer Reach Point (CRP) method to evaluate how widely a brand is reached among consumers. This method combines penetration rates, which is the number of households that purchase the brand, with purchase frequency. This means that CRP reflects how often a brand is the consumer's choice. With this approach, WINGS Care has successfully outperformed various other clothing and home care brands for seven consecutive years.

1. Express Gratitude to the Entire Community

Appreciation Night by SoKlin

Joanna Elizabeth Samuel, Marketing Manager of SoKlin, expressed deep gratitude to the entire community, from generation to generation, who have faithfully entrusted their clothing and home cleaning needs to SoKlin since its first appearance in 1980.

“This achievement certainly motivates us to continue innovating in providing the best cleaning care products for clothing and homes that can be accessible to the community. SoKlin's dedication to quality is here to support the community in starting everything off clean. Starting from clean, SoKlin is always there to accompany every step of Indonesian families,” she stated.

The success of SoKlin in maintaining its status as the number one home care brand of choice for consumers is the result of careful marketing strategies, extensive distribution, and outstanding programs it carries. The company philosophy, ‘The Good Things in Life Should Be Accessible for All, serves as the foundation for WINGS Group and SoKlin to continue providing high-quality products that can be enjoyed by all segments of society.

In addition, SoKlin also held an Appreciation Night at the Avenue of the Stars, Lippo Mall Kemang on November 2, 2024. This event was presented as a thank you to consumers for their trust and loyalty in supporting various SoKlin products over the years. At the appreciation event, there were also several special guest stars such as Indy Barends, Asmirandah as SoKlin's Brand Ambassador, and the band Mocca. Not only that, but there were also various promotions available that are definitely beneficial!

(kpl/glo)