Something Special! Shopee 10.10 Brands Festival Becomes a Platform for Local Brands to Strengthen Potential through Collaboration

Kapanlagi.com - As one of the essential strategies in supporting the development of business actors, collaboration continues to show its role until now. The created creative space provides opportunities to strengthen potential and drive better business performance.

In the Shopee 10.10 Brands Festival campaign, every year is enlivened by trusted brand partners who present various attractive offers and Super Brand Day every day. So, what's special this time?

Sharing Inspirational Stories of Local Business Actors

What's special this time, Shopee held a media gathering event with Lizzie Parra, Founder & CMO of BLP Beauty, and Nida Fadllillah, Head of Marketing & Communications at Diario, sharing inspirational stories of the journeys of local business actors.

Starting from the story of the beginning of pioneering the brand to the effort to open opportunities with strategic collaborations and the use of online platforms in selling. This was responded by Daniel Minardi, Head of Brands Management at Shopee Indonesia.

According to him, "As an e-commerce platform, Shopee continues to strive to always provide what is needed by every ecosystem within it, including partners and business actors. Therefore, this year we are once again presenting the Shopee 10.10 Brands Festival campaign."

Daniel added, "At the same time, this campaign is also evidence of the beauty of collaboration. Shopee hopes to provide a platform for brand partners and sellers to expand their reach in introducing quality local products."

"In this way, it can be our step every year, to continue to synergize with trusted brand partners and sellers in presenting various attractive offers to meet the needs of Shopee users," he added.

Collaboration with Lizzie Parra Shows the Potential of Local Brands with BLP Beauty

Local brands should not be underestimated. This is the mission brought by Lizzie Parra in building her beauty brand, BLP Beauty. A strong interest in the beauty world since childhood led her to want to prove the quality of products made by local talents through BLP Beauty, which was established in 2016.

The journey that Lizzie had to go through was not easy and quick. Starting her career as an employee in a beauty company, she dared to change direction and pursue her dream as a make-up artist.

Apparently, this step led Lizzie Parra to success as a make-up artist who is known by the public through her beauty reviews and tips, which also made her a trusted beauty influencer.

This allowed Lizzie to continuously add to her list of clients. However, throughout her career as a make-up artist, Lizzie often encountered situations where her clients did not want to use the local products she used.

From this, she discovered that the trust of the Indonesian people in local products is still low, even though there are many good and high-quality local products out there. Finally, Lizzie started to research and find out the reasons and shortcomings of local products as perceived by people around her.

Lizzie Parra, Founder & CMO of BLP Beauty, said, "Based on the findings I obtained, I tried to answer this by creating my own products to fill the gap. Through BLP Beauty, I want to create products that can meet the needs of Indonesian people."

"At that time, I also searched for information about cosmetic manufacturing facilities in Indonesia through the internet, because I wanted my products to be locally made. Finally, the first product we launched was the lip coat with 8 colors that represent different personalities when using lipstick, and at that time there was no local brand that had this product," she added.

Receiving positive responses from consumers, BLP Beauty continued to develop and complete its range of products. From lip coat, they then introduced face powder, eyebrow, and many others so that consumers, who are commonly referred to as the BLP Fam, can do a full face makeup with BLP Beauty's products.

This success also allowed BLP Beauty to expand its sales through e-commerce platforms like Shopee since 2017, in order to reach a wider audience. In carrying out its mission to showcase the potential of local brands it has, Lizzie also collaborates with other local brands, such as Avoskin and Tuku.

The collaboration products, which are also sold on Shopee, have proven to be the right step in expanding the reach of local brands and developing their businesses.

"Our collaboration with Shopee and other local brands is a key factor for us and has helped BLP Beauty to introduce the exceptional quality that local brands currently have. With the campaigns and features of Shopee that we follow, our products can be widely known and give us a new consumer base," said Lizzie.

According to Lizzie, "All of these have had a significant impact on BLP Beauty's sales and transactions, where our sales have increased more than twice every year, entered the Top 3 Best Selling Makeup Brands in previous Shopee campaigns, and even achieved billions of turnover in less than 24 hours during the peak of the Shopee campaign."

"I hope that the achievements I have experienced with BLP Beauty can also be enjoyed by other local brands, especially during this Shopee 10.10 campaign. The Shopee platform is very complete for local brands like us to grow and develop, which we must strategize well," concluded Lizzie.

The Journey of Diario Strengthens Business Potential and Opportunities

Starting its journey in 2016, Diario built its first offline store in Bandung. With a vision and mission to create products that are comfortable to wear for the Indonesian people, collaboration has played an important role since the beginning.

To meet the needs of consumers with quality and comfortable basic products for everyday use at an affordable price, Diario collaborated with Indonesian manufacturers to develop a lightweight and comfortable fabric.

The advantages brought by each party have yielded a fabric that stands upright on the forehead even without ironing, does not deafen the ears, feels cool, smooth, and does not shed even after multiple washes.

In 2016, when Diario started its journey as a local brand, its task was not only to develop potential for personal business. At that time, demonstrating competitiveness through product quality and building trust in the Indonesian market was a shared goal among business players to advance the local industry.

Nida Fadllillah, Head of Marketing & Communications at Diario, said, "Staying true to our identity as a local brand, we decided to collaborate with local manufacturers. This collaboration brought Diario to the starting point of its first launch with the flagship product, Plain Scarl Ultrafina Voal, which still remains an icon with hundreds of colors."

"We are delighted that until now, we not only participate in supporting the progress of the local industry through quality product innovation, but Diario also creates job opportunities for local human resources by overseeing 200 seamstresses and over 100 employees," said Nida.

"From there, Diario believes that through collaboration, we can move forward and go further. That is also the main reason why we joined and have grown with Shopee since 2019," she added.

Amidst the transformation of shopping behavior towards online, Diario realizes that this is an opportunity that can be utilized, especially for expanding the reach of its brand. Having limited knowledge about selling online, Diario feels supported by Shopee.

This is obtained through mentoring and education, which has become an aspect that provides local brands with ease in adapting to online shopping trends and often gets motivation to continue developing their business.

Another direct benefit felt is how Diario can expand its reach, from previously only having a centralized market in Java Island, after joining, it can develop the market throughout Indonesia, even Malaysia.

"The collaboration with Shopee up to now offers Diario, one of the local brands, to keep growing together through various situations and of course technological advancements. Looking back a little, for us, Shopee not only offers a meeting place with consumers, in the midst of a situation that forced us to close offline stores a few years ago, Shopee can be said to be a source of income and the main marketing strategy," Nida continued.

According to her, "Continuous collaboration up to now has brought Diario to its latest achievement, in 2023, Diario successfully became the Top Seller in the Muslim Fashion category. In the peak of the 9.9 campaign yesterday, the increase in orders for Diario products increased more than 9 times compared to normal days."

The monthly twin number campaign has become one of the favorite programs followed by Diario. For Diario, this provides an opportunity for brand partners and local businesses from every category to increase exposure. Various aspects are considered when presenting campaigns by Diario.

For example, participating in free shipping, banners, flash sales, and cashback, which can increase consumer attraction to their products. Diario also presents special collaborations to further attract Shopee users, namely by launching product collaborations with one of the public figures.

"We utilize various opportunities and conveniences through the Shopee platform. As business actors, we are happy to collaborate and grow as a local brand and create job opportunities for local tailors." All of this, of course, we can achieve with the help of Shopee, which always supports local products by providing a platform for us to continue to progress and grow," Nida added.

"One of them is our participation in the 10.10 Brands Festival campaign. At the peak of the campaign, we will offer more than 100 colors, so you don't have to worry about matching them with the color of your outfit. Adding to the excitement, we will present various offers such as discounts up to 90%, all for IDR 10,000, and many other fun activities," Nida concluded.

The Shopee 10.10 Brands Festival campaign will continue until October 10, 2023. Users can access a variety of products from favorite local brand partners and sellers from various categories to fulfill their various needs, while also supporting local products and enjoying attractive offers, including the Everyday Super Brand Day, Shopee Live with 50% Discount, and Free Shipping for IDR 0.

Get more information about the Shopee 10.10 Brands Festival campaign by visiting https://shopee.co.id/m/10-10. Don't forget to download the Shopee app for free from the App Store or Google Play, and activate ShopeePay.

(kly/tmi)