Spicing Up the End of the Year, Local Brand and MSME Fashion Category Transactions Increase 6X and Beauty 8X in Shopee 12.12 Birthday Sale

Kapanlagi.com - Every individual has their own preferences when it comes to year-end shopping. It is undeniable that the high shopping activities during this period are based on several reasons, ranging from increased needs, the need to exchange gifts, to the desire to buy dream items to appreciate oneself.

With different shopping preferences of the community, the 12.12 Birthday Sale presents various themed days during the campaign period. Noted, the Gajian Sale, Super Beauty Day, Year-End 12 M Day Bonus, Fashion Day, and Shopee Video Day themed days recorded the highest shopping activities during the Shopee 12.12 Birthday Sale campaign yesterday.

In fact, not only meeting the users' needs, the presence of different themed days every day is also an effort to provide a platform for local brands and SMEs to highlight their products to the fullest.

Themed days with high shopping activities are in line with the two categories of local brands & SMEs that are still favorites of users, local products sold from the fashion category increased up to 6 times and the beauty category increased more than 8 times at the peak of the campaign.

Fashion & Beauty Category Consistently Occupies the Top Podium

In every campaign that Shopee presents, the Fashion & Beauty category consistently occupies the top podium as the most sought-after products by users. This interest also encourages local brands and SMEs to continue innovating using technology to answer every individual preference.

The never-ending fashion trends also inspire the nation's youth to continue creating. Jeans, watches, and shirts are three products that are widely sought after by users in the fashion category. On the other hand, local beauty products such as perfumes, lip creams, and moisturizers are showing their excellence.

According to Monica Vionna, Head of Marketing Growth at Shopee Indonesia, since its inception in the community, the 12.12 Birthday Sale campaign is our way of appreciating the support of the entire ecosystem that has collaborated to continue growing and developing together with Shopee. Not only a celebration of age, this special moment is optimized to create consistent positive impact.

"In line with our mission, which is to continuously improve the quality of life for all users, we are very happy that the 12.12 Birthday Sale can consistently provide more benefits to each ecosystem every year," said Monica.

Monica added, "This year we can witness how the business performance of local brands and SMEs has grown with the increasing enthusiasm of users for local products, the completeness and range of attractive offers that provide maximum benefits for buyers, and the latest features that provide creative space for content creators to expand their reach."

Gift Sets & Hampers Category Also a Favorite

Interestingly, the Gift Sets & Hampers category also became a favorite during the 12.12 campaign. The habit of sharing Christmas and New Year hampers is supported by local brands and SMEs, where greeting cards and gift wrapping paper become the preferred products for preparing year-end hampers in this 12.12 campaign.

With various innovations and a series of festivities presented in the previous 12.12 campaign, Shopee not only meets the needs of users but also creates significant influence for local brands and SMEs. Through support to strengthen the potential of local brands & SMEs, on the peak day of the 12.12 Birthday Sale campaign, there was a recorded increase in local product transactions up to 10 times compared to normal days.

According to Monica Shopee, she is very grateful for the contribution and positive collaboration created by the entire ecosystem during the year 2023. Ending the year with an extraordinary record is expected to be a boost and motivation for Shopee to always present opportunities, support, and innovation that can benefit the entire Indonesian society.

What are you waiting for, get a more comfortable and practical shopping experience by downloading the Shopee application for free on the App Store or Google Play Store. Don't forget to activate ShopeePay from now on.

(kly/tmi)