So Solution for Local Brands and SMEs to Strengthen Business Potential, Shopee Presents Program and Interactive Features for Sellers

Kapanlagi.com - For local brands and Micro, Small, and Medium Enterprises (MSMEs), the digital era has opened doors for them to grow rapidly, become more resilient, and achieve impressive achievements in the digital business stage. One of the key success factors driving the rapid growth of local brands and MSMEs is the crucial role of e-commerce platforms.

In this regard, the ease of creating and managing online stores, as well as accessibility to technology ranging from secure shipping and transaction, diverse features, attractive initiatives and campaigns, and education programs that help sellers adapt to current technology and trends, are important.

While examining the market conditions in recent months, the consistency and support of e-commerce platforms, especially Shopee, have provided a new color and contribution to the history of local business growth in Indonesia.

Well, in line with the government's mission to support the development of digital economy MSMEs, the programs and features introduced by Shopee are one tangible form that the range of offers during the campaign provides opportunities for local brands & MSMEs. What are they?

This is How Shopee Strengthens the Potential Growth of Local Brands & MSMEs

Indonesia has many local entrepreneurs with creativity and a variety of products that have their own characteristics. All forms of creativity should be appreciated, including brands created by the nation's children. Shopee believes that helping and providing guidance to MSMEs is a collective task of various parties.

Throughout this year, Shopee has implemented various programs and new initiatives aimed at supporting the development of local business entrepreneurs, both those who have officially become sellers on Shopee and those who are newly registering their businesses online on Shopee.

Building a strong foundation to strengthen the potential growth of the Shopee ecosystem business, the 11.11 Big Sale shopping festival last year recorded extraordinary achievements for local brands and MSMEs. There was a 7-fold increase in transactions from local brands and MSMEs at the peak of the campaign compared to regular days.

This shows how local entrepreneurs utilize Shopee as a strong partner in creating sustainable businesses and inclusive digital market penetration. The enthusiasm of local brands and MSMEs' participation also supports Shopee's monthly campaign series in presenting a variety of complete products from various categories.

Indirectly, this motivates people to be more enthusiastic in hunting for local and MSMEs' desired products. Especially in the Beauty, Fashion, and Lifestyle categories, which apparently received special attention from consumers throughout the 11.11 campaign.

Not only that, in order to create a closer relationship between buyers and sellers, especially local brands and SMEs, various features such as Shopee Live offer solutions through real-time interaction and communication. Allowing buyers to ask about products, and even see product demonstrations more clearly to increase trust, which becomes its own attraction.

This enthusiasm is evident from the increase in the number of Shopee Live sessions presented by local brands and SMEs during the peak of the 11.11 campaign, up to 6 times. This aspect further shows that live streaming has now become a platform for sellers to build communities with customers.

Strengthening Potential with the Commitment #ShopeeAdaUntukUMKM

Strengthening potential is a further step in creating a sustainable business. Through the commitment #ShopeeAdaUntukUMKM, we also present a series of programs, one of which is the Shopee SME Campus & Shopee Export SME Campus, which serves as a one-stop solution for SMEs to improve quality and expand into the global market.

In addition, the Shopee Export Program can be one strategy to expand business to international markets. This opportunity was well utilized by local brands and SMEs on Shopee, with export orders increasing more than 4 times during the peak of the 11.11 Big Sale campaign.

The Shopee Export Program is not only a gateway to new opportunities, but also a tool to strengthen business strategies. Of course, local brands and SMEs will be guided on how to understand international market trends.

They will also be guided in adapting products to global preferences, while optimizing the Shopee e-commerce platform as a future strategy. And it is expected that through the innovative programs that Shopee provides, it can always help local brands and SMEs to advance.

Growth of Local Brands and SMEs Together with Shopee

As a form of commitment to the realization of the mission in empowering local brands and SMEs, the various initiatives that Shopee presents are not only aimed at supporting local businesses in various regions in Indonesia, but also providing equal opportunities in business development and increasing competitiveness through the utilization of technology.

In fact, the advantages and benefits of user shopping also have a positive impact on local brand partners in every campaign, including the previous 11.11 Big Sale campaign. Becoming a mutually beneficial force between Shopee and sellers.

This positive impact is also felt by local brand partner Benang Jarum, which has recorded an increase in transactions of more than 93 times compared to ordinary days. Having joined Shopee since 2020, the owner of the brand, Allyssa Hawadi, Co-Founder of Benang Jarum.

"Being part of the excitement of the 11.11 Big Sale is certainly one of the effective strategies that we utilize. We are happy to grow together and feel the positive atmosphere from Shopee users for our brand since the beginning of joining," she said.

Allyssa added, "As a fashion business player, this collaboration not only opens opportunities for our business growth until now, but also creates sustainable opportunities so that local brands are increasingly recognized and known by the wider community. We hope that in the future, Shopee will always bring innovation to support us in achieving success together."

In addition, included in the category that receives high enthusiasm, the beauty brand NAMA Beauty also experienced extraordinary achievements. Participating in the Shopee 11.11 Big Sale and utilizing the features presented throughout the campaign, NAMA also recorded an increase of more than 64 times in products sold compared to ordinary days.

Towards the Future of Local Brands and Sustainable SMEs

Through creative and strategic approaches, Shopee has successfully created positive momentum, aroused consumer interest, and helped local businesses and SMEs penetrate a broader market. Whether it's twin number campaigns, programs, best offers, or interactive features, they are not just creating a fun way of selling.

More than that, they also act as drivers in creating broader and more profitable business growth potential for various parties. With this spirit, we have entered a promising new era for local brands and SMEs, a sustainable future to carve out new achievements in the Indonesian digital world.

(kly/tmi)