Supporting Women to Take the Lead in Relationships, Durex Intensifies the #TakeTheLead Campaign

Kapanlagi.com - Women are often associated with various negative stereotypes and discrimination that hinder their development. It is no secret how this has led to many unhealthy relationships.

It's no wonder that a lack of understanding of consent and unequal relationships has led to extreme mental and physical abuse with women as victims.

In 2021 alone, the Ministry of Women's Empowerment and Child Protection recorded up to 10,247 cases of violence against women, with 15.2 percent of them being sexual violence.

These cases are difficult to handle because the topic of sex is still considered taboo by most Indonesian society and sex education is seen as a platform to promote free sex.

1. Proactive Steps

Durex Steps up #TakeTheLead Campaign (Credit: instagram.com/durexindonesia)

This is contrary to the actual function of sex education, which is a place to discuss sexual relationships constructively. Moreover, sex education emphasizes the concept of protecting women from the risks of violence and sexual harassment.

Therefore, taking a more proactive role in a relationship is also part of empowering women to combat gender discrimination, ensure women's rights, and ultimately ensure sexual well-being and health.

Women need to take the first step and be more proactive in promoting the concept of understanding and equality in order to achieve healthy relationships.

2. #TakeTheLead Campaign

By taking the first step in all kinds of decisions about activities in relationships, including sexual activities, women can protect themselves and prevent sexual harassment.

To commemorate International Women's Day, Durex, a modern contraceptive health brand from Reckitt, empowers women through the #TakeTheLead Campaign to break the stigma about women who take the first step.

This campaign highlights the importance of women taking the first initiative; understanding their needs and desires in a relationship and protecting their health and well-being by promoting mutual understanding and consent with the people they love.

(kpl/tdr)