Surya Citra Media Receives Best Issuer Award in the Media and Entertainment Sector at the 2021 Indonesian Business Awards

Kapanlagi.com - This year, Bisnis Indonesia Group held the Bisnis Indonesia Award 2021 event with the theme 'Growth In Pandemic'. This event is held annually as a form of appreciation for the best companies whose shares are traded on the Indonesia Stock Exchange (IDX).

On that occasion, PT Surya Citra Media Tbk (SCMA) successfully won the award as the best issuer in the media and entertainment sector. This proud achievement was warmly welcomed by the President Director of PT Surya Citra Media Tbk (SCMA), Sutanto Hartono.

"This award certainly gives us encouragement to continue the transformation process," said Sutanto Hartono in the Announcement of the 2021 Indonesian Business Awards - Growth in Pandemic, Wednesday (15/9/2021).

Sutanto said that the company was previously known as a television media company through SCTV and Indosiar. However, in recent years, the company has aggressively expanded its content production on various media platforms under Surya Citra Media.

"We aggressively develop the ability to produce various content on various media platforms. And develop various digital assets including publishing and the Vidio.com OTT platform which has become the largest OTT in Indonesia," he explained.

1. SCMA Optimistic about Better Performance in 2021

Director Rusmiyati Djajaseputra and President Director Sutanto Hartono (Liputan6.com/Angga Yuniar)

Previously, PT Surya Citra Media Tbk (SCMA) was optimistic that its performance in 2021 would be better than in 2020. This will be supported by the economic recovery condition with the presence of the COVID-19 vaccination program and the company's strategy for digital adoption.

PT Surya Citra Media Tbk recorded a net revenue of Rp 1.40 trillion in the first quarter of 2021. This revenue realization grew by 7.6 percent from the same period last year, which was Rp 1.30 trillion. The current period profit increased by 6.4 percent from Rp 328.01 billion in the first quarter of 2020 to Rp 349.07 billion in the first quarter of 2021.

President Director of PT Surya Citra Media Tbk, Sutanto Hartono, stated that the performance in the first quarter of 2021 was better than the same period last year. In March 2020, there was a decline due to the COVID-19 pandemic. This continued until the second quarter of 2020, and there was a recovery starting from the third quarter to the fourth quarter of 2020.

"According to our estimation, the total adex (advertising expenditure) in the first quarter of this year experienced a very slight decrease of about 0.9 percent but is considered stable. It is a stable figure from before the pandemic. So this is a healthy recovery. The first quarter of 2021 has already matched the spending in 2020 before the pandemic. So it is a promising indicator, but it depends on the conditions in Indonesia and globally," said Sutanto during a public presentation on Thursday, June 3, 2021.

2. Appreciation for Vaccination Program

Sutanto appreciates the government's efforts in implementing the COVID-19 vaccination program. With the progress of the independent COVID-19 vaccination program starting in June, it is hoped that the impact of COVID-19 can be immediately overcome.

"If we look at China and the United States, for example, it is very promising, so we hope that the COVID-19 pandemic will soon pass. Of course, one of the impacts is a more positive economic movement, advertising spending will be healthier. Seeing that, we are quite optimistic that the rest of this year will be better," said Sutanto.

He added that the COVID-19 pandemic has also driven the increase in digital adoption. Along with running conventional television and satellite businesses, the company is also actively developing digital platforms.

"We are also actively developing KLY's digital platform with various portals and Vidio. We see a significant progress in adoption throughout the pandemic with the increased use of Vidio. As the COVID-19 pandemic passes, digital lifestyle adoption will continue to increase," he concluded.

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