The Inspirational Story of Silvia Kurniady, who Became a Successful Entrepreneur through her Skincare Line

Kapanlagi.com - The prolonged Covid-19 pandemic has had an extraordinary impact on all layers of society. Many people lost their jobs and even their dreams because they could not survive in the midst of the pandemic.

However, this did not apply to Silvia Kurniady, the owner of the popular beauty brand, Hanna Glow. Yes, in the midst of various trials, Hanna continued to persevere without giving up in pursuit of her dreams and achieving success.

"Never give up, make it happen, nothing is impossible, and never take no for an answer," are the main values that Silvia always holds firmly.

1. Inspired by Beauty Products from Korea

Silvia Kurniady / Photo Credit: Personal Documentation

Last May 2021, amid the high number of positive Covid-19 cases, this mother of two released her own beauty brand, Hanna Glow. In an exclusive interview with Tatler Indonesia, Silvia said that her skincare line was inspired by her personal experience with beauty products from South Korea, which proved to support performance and overcome the skin problems she experienced.

As we know, in recent years, beauty and skincare products from the Land of Ginseng have become the favorite of most women in the world, including Indonesia. Not only do these products bring various creative innovations in their composition, but they are also formulated with natural ingredients that focus on effectively improving the skin.

2. Based on Advanced Technology and Science from Korea

Hanna is taken from Hebrew which means 'Grace'. The name is in line with all Hanna Glow products which are equipped with various natural ingredients that can support a healthy and radiant natural facial appearance. Not only that, this skincare is also very safe to use for all ages, including pregnant and breastfeeding women.

In the midst of many beauty brands that can be found in the market, Hanna Glow not only presents premium quality facial care products, but also products based on advanced technology and science from Korea.

"Finding the best formulation for our facial care line is one of the biggest challenges. Each individual has different skin types and problems. Therefore, we continue to strive to find the best formulation and provide the right solution to overcome problems on all skin types," said Silvia.

3. The Difference between Hanna Glow and Other Korean Beauty Products

Silvia Kurniady / Photo Credit: Personal Documentation

Unlike Korean skincare products that are synonymous with complex and layered usage, Hanna Glow offers a comprehensive care series with just three easy steps to achieve maximum results. This certainly provides convenience and comfort for users to appear naturally amidst a busy schedule.

Since its release, Hanna Glow has introduced four skincare products all made from the best quality ingredients consisting of royal moisture, premium 24k gold ampoule, baby glow cream, and radiant illuminating BB cream, as well as two new products, Glow Dewy Face Mask, Royal Glow Foam Cleanser and three aroma patch variants - Eucalyptus oil, Peppermint oil, and Lemon oil.

From the various variants above, Silvia said that Royal Moisture Essence is the favorite flagship product of customers. Containing pearl extract, honey, propolis extract, and hydrolyzed collagen, this essence has various benefits such as rejuvenating, revitalizing, stimulating collagen production, and disguising signs of aging on the face. Available in a lightweight and comfortable mist form, this Royal Moisture Essence is also able to improve skin texture, tighten pores, and protect the skin from free radicals.

"Royal Moisture Essence provides an all-in-one solution equipped with natural ingredients that are very safe for sensitive skin," said Silvia.

4. Continuously Developing and Innovating

Not only targeting women, Hanna Glow also continues to develop its innovations to create facial care products for men.

"We continue to research and develop to find the best formulation for various Hanna Glow products. Of course, we are also very open to developing products for men," said Silvia.

Currently, all Hanna Glow products can be obtained on various marketplaces, either through resellers or on its official website and Instagram. However, in the future, it is not impossible for Silvia to establish beauty clinics and physical stores to reach even more consumers in other cities in Indonesia.

"For the time being, Hanna Glow only has one store located in our HQ office in Pantai Indah Kapuk. As our business grows, we hope to expand in the beauty industry. However, for the time being, we will focus first on developing our products," added Silvia.

In terms of market, Hanna Glow also plans to target the Southeast Asian market. Currently, its products are available in Malaysia and Singapore and can be accessed through Singapore Airlines' Kris+ application.

"In the next 5 or 10 years, I hope our business will continue to grow. Hanna Glow is more than just seeking profit, but also building trust through honesty and integrity towards our consumers," said Silvia.

With a deep understanding and passion in the beauty industry as well as her background in hospitality management, Silvia believes that Hanna Glow will continue to grow and provide natural beauty solutions for Indonesian women through its products.

(kpl/pur/gtr)