Raffi Ahmad Adds New Business, RANS Collaborates with Dio Living to Launch Furniture Made by Indonesian Children

Kapanlagi.com - Raffi Ahmad's business octopus grows again. This time, the husband of Nagita Slavina has chosen furniture as his new business venture.

In collaboration with Dio Living, RANS Entertainment launched RANS Nusantara as an appreciation for Indonesian-made furniture. Working with local designers and craftsmen, RANS Nusantara aims to spread the diversity and richness of Indonesia through authentic Indonesian materials and designs by Nusantara children.

1. Reasons Why Raffi is Interested

Raffi Ahmad © KapanLagi.com/Budy Santoso

Raffi Ahmad, as the owner of RANS Entertainment, was present at the opening of the RANS Nusantara by Dio Living store on the 6th floor of Senayan City Mall on Thursday (21/4/2022). On that occasion, Raffi Ahmad explained his reasons for being interested in the furniture business.

"Now, RANS is expanding all businesses from content creator to media creator. Now, we collaborate with anything that is the same as RANS' core, namely family market, lifestyle, and sportainment," said Raffi Ahmad.

2. Aligned

Raffi Ahmad © KapanLagi.com/Budy Santoso

Raffi Ahmad believes that RANS Entertainment and Dio Living have the same vision and mission in advancing Karya Anak Bangsa. Meanwhile, on the same occasion, Dio Living through Hansen Partison as General Manager stated that collaboration with Raffi Ahmad is a commitment of Dio Living as a brand of Indonesian-made furniture.

"RANS Entertainment's vision and mission are in line with DIO Living's desire to continue to advance Karya Anak Bangsa Indonesia. We believe in the potential of local products for the community so that they will increasingly love domestic works and products," said Raffi Ahmad.

"Raffi Ahmad and RANS are the right figures to educate the Indonesian people about the richness and diversity in Indonesia, and this is very necessary to be celebrated by our community. This collaboration is a long-term collaboration between Dio Living and RANS," continued Hansen.

3. Genuine Indonesia

Raffi Ahmad © KapanLagi.com/Budy Santoso

In addition, Dio Living products are genuine Indonesian products, inspired by Indonesia, designed by young Indonesian designers, produced in Indonesia, and using materials only from Indonesia. Dio Living has been present in several locations in Jakarta such as the design center in Jakarta. Design Center, and has opened a Pop Up store at Pondok Indah Mall in 2021.

(kpl/irf/phi)