The Secret to Success for Content Creator Kyanavara: Building Community and Loyalty Through Live Shopping on Shopee

Kapanlagi.com - As the digital world continues to expand, anyone can transform to pursue their dreams. Moreover, the opportunity to achieve success as a content creator is also very large as long as you can apply the right strategies. This is also what Kyanavara experienced, a former corporate employee who had worked for 10 years.

Unexpectedly, this individual found the path to success through the utilization of technology as a content creator, even managing to become a Top Creator in Live Streaming on Shopee Live with an average fantastic sales turnover every month!

This profit not only meets all his living needs. Shopee Live has even become a way out for Kyanavara towards financial freedom. In fact, he can build a foundation for investment, improve his quality of life, and achieve accomplishments that he can be proud of for himself and his family, slowly but surely!

The owner of the Kyanavara account, whose real name is Lungky Gardini, expressed, “There is no dream too big to achieve; the digital world has given us a stage without limits. Shopee has also become a home for me to grow, not just an online shopping place, but also a new platform for content creators like me to find balance between career and life,”

He continued, “I also didn’t expect that I would dare to step out of my routine as an employee and choose to engage in a new routine as a live streaming creator on Shopee Live every day, as well as actively creating product review content for Shopee Video. In addition, I regularly conduct product research, coordinate with the team in counseling and training improvement, and build external relationships by coordinating with sellers in terms of negotiation and project initiatives. There are no words of regret, rather I am proud to have the courage to take this step and find a new path.”

Unleashing Potential on Shopee Live and Shopee Video: Kyanavara's Journey to Create Creative Content in the Home Living Segment

Kyanavara's initial journey to becoming a star on Shopee Live began in August 2023. At that time, Shopee was launching the Shopee Affiliate program through live streaming. Kya, as she is called, was already active in the Shopee Affiliate Program, and after meeting and discussing directly with the Shopee team, she gained a more detailed understanding of the Shopee Live mechanism and the various benefits that creators could obtain.

For Kya, Shopee is an effective platform because she sees that almost all user behaviors are purchase-oriented. With this foundation, Shopee becomes a very good place to market or promote products. Not only does it have a wide reach, but its features and ecosystem are interconnected, along with a very profitable commission scheme. Additionally, the special discount subsidies that can be offered to customers greatly assist creators in promoting products effectively.

"In the early days of trying live streaming, challenges came one after another. I had to understand trends and what the audience was looking for. There were many trials, ranging from fashion to daily necessities like baby diapers and basic food supplies. It could be said that almost every segment was attempted to be marketed. There were moments when I wanted to give up, but because I had many dreams and ambitions, I overcame everything," he revealed.

He continued, "It is indeed true that hard work does not betray results; gradually, this effort is paying off. In the second month of being a Shopee creator, my income was already sufficient to cover my monthly expenses and even exceeded my earnings as a creator from the previous platform. I can say this is the job with the highest income I've ever had! I am increasingly confident and determined to stay focused and always make improvements with Shopee," explained Kyanavara.

Along with consistency and seeing long-term potential, Kya ultimately chose to focus and solidify her heart in the Home Living segment, such as kitchenware, home bedding, and home appliances. The decision to focus on this segment successfully built strong traffic in that area. Thus, Kya is taking advantage of the opportunity by extending the duration of live streaming and forming a team with co-hosts for up to 24 hours non-stop to maintain the continuity of the broadcast, with Kya as the main host for approximately 3 hours per day.

Kyanavara's Strategy in Building Audience Loyalty on Shopee

For Kya, Shopee Live and Shopee Video are not just about selling products, but also about building strong relationships with the audience, which ultimately enhances loyalty and engagement. The approach in creating interactive content often becomes a key strategy for building a loyal audience. Here are some tips from Kyanavara that can serve as a guide in creating engaging content;

1. Ensuring Variety, Relevance, and Consistency of Content

In every Shopee Live session, Kya always presents several "hero products" that are chosen according to the season, current trends, and audience relevance. For example, as the holiday approaches, products like jars and ovens become the focus because they are in high demand by consumers. However, outside of those special moments, Kya chooses to review everyday products that are indeed useful and multifunctional for her viewers.

"Not much different, if my Shopee Video has two types of content. The first is a video with a shopping cart containing product reviews, while the second, a video without a cart that is more of a couple's comedy. For product review videos, our strategy is a hard selling approach with a voice-over similar to advertisements, and editing that is visually and audibly comfortable to watch. Meanwhile, for couple comedy videos, the content created is more relatable to the audience, enriched with sound and visual editing to keep the videos engaging. The video production process includes content planning, copywriting, voice-over, video shooting, and editing. In this matter, I am also assisted by a special team.” Kyanavara added.

2. Utilizing Attractive Promotions and Customer Service

Kyanavara assesses that leveraging various attractive offers, such as extra vouchers during live sessions, video vouchers, flash sales, and free shipping, should be a primary strategy. Moreover, to ensure optimal appeal, Kya also selects products with an average price below Rp 200,000, along with additional Extra Commission.

Furthermore, to build loyalty and community, Kya often provides complementary services, such as assistance in filing complaints about products to sellers, offering the lowest prices through special price negotiations with brands, and organizing giveaways during events or twin number campaigns. Kya also encourages interaction through Q&A sessions and auction features that make viewers not only active but also feel a greater urgency to buy.

3. Evaluation Through Data Utilization

Not only does Kya research quality products, but it also continuously monitors data from the livestream dashboard and videos to evaluate the performance of the content it promotes. If a piece of content does not generate a high number of clicks and conversions, it may be that the product will soon be replaced with another more potential product, or the way the content is presented may be changed with a different style. This data-driven approach ensures that every piece of content presented remains relevant and engaging for the audience, while also supporting the achievement of optimal results.

By implementing a creative and adaptive approach strategy, and utilizing the platform's optimal features, Kyanavara has successfully unlocked the key to success in its journey as a live streaming content creator with Shopee. Inspired to do the same?

(kpl/wri)