There's Live Cooking from Professional Chefs, Check Out a Series of Culinary Inspirations from Sasa at Food Hotel Indonesia 2023

Kapanlagi.com - The culinary field continues to provide great opportunities for those who have intentions or are developing their own business. One of the keys is to be able to read trends and continuously explore inspirations in order to create unique creations that differentiate from other culinary businesses.

The process of exploring inspirations can also be done in many ways. For example, by exploring inspirations through the Food Hotel Indonesia 2023 event, which will take place on July 25-28, 2023 at JIEXPO Kemayoran, Jakarta.

This event is the largest culinary and hospitality exhibition in Indonesia. Among the culinary brands participating, there is PT Sasa Inti that presents a series of inspirations for culinary enthusiasts. Let's take a closer look!

1. Sasa's Contribution in Developing the Culinary Field

(c) Sasa

As one of the companies engaged in the food seasoning industry for over 50 years, Sasa has become like a friend in home cooking by providing various kitchen seasonings that enhance the taste of dishes. In this Food Hotel Indonesia (FHI) 2023 event, Sasa is not only present as an exhibition participant. But also contributes to the development of the local culinary scene. Moreover, Sasa products now come with additional benefits, not only enhancing the taste but also healthier.

Albert Dinata, Marketing Director of Consumer Acquisition & Retention at PT Sasa Inti, said, "This event is a platform for Sasa, as well as consumers and culinary practitioners, to meet, exchange ideas and thoughts to innovate together in producing delicious and nutritious dishes because Sasa products like Seasoning Flour are the First Seasoning Flour in Indonesia that is vitamin and mineral-enriched, and Sasa Coconut Milk is also the only Coconut Milk that contains Omega 3."

He added, "Sasa is also committed to providing added value to consumers by producing Healthier Products that align with Sasa's mission of bringing happiness to everyone through easy-to-make, healthy, and delicious food. And in 2023, Sasa is launching a new product, Sasa Sambal Terasi Ala Sunda, which now contains vitamin A & E."

2. Live Cooking from Professional Chef

(c) Sasa

In that event, Sasa also wants to share information about various Sasa product variants, including the newest ones. What's equally interesting, there is also live cooking which aims to prove that Sasa is a pioneer of kitchen spices that can be a cooking companion for its consumers.

Sasa booth again features 2 professional in-house chefs, namely Chef Kong and Chef Igo. They perform highly interactive live cooking and provide a new experience for visitors who come to the booth to try out various menu variations using Sasa products.

3. Participation in the Salon Culinaire

(c) Sasa

Not only that, Sasa also participated and contributed in one of the FHI 2023 agenda, Salon Culinaire. This is a professional chef competition in Indonesia, where Sasa supports 2 competition categories, namely the '7th Junior Asian Chef Team Challenge' category and the 'Spice Up The World Sasa Family Style Hot Cooking' category.

In this competition, every participating chef will be challenged to cook with Sasa products, starting from Sasa Coconut Milk, Sasa Seasoning Flour, and Sasa Meat Extract Seasoning for both categories.
“Sasa's contribution in this Salon Culinaire competition is a form of support for our local chefs to continue to create and innovate, which will have a positive impact on the development of the culinary industry in Indonesia and also support the program initiated by the Indonesian government, Spice Up The World," Albert continued.

Chef Rendy Kongs, Head of Corporate Chef and Food Service Relation at PT Sasa Inti, revealed, "Interacting directly with consumers or visitors can provide a different cooking experience, in this case, producing various kinds of dishes using Sasa seasonings that have many variations and rich in flavor, and emphasizing that Sasa is present to serve food conveniently without compromising the deliciousness of the dish with the added value of healthier products and making every consumer a chef in their own home."

Not only that, Sasa's participation in this internationally attended event also reinforces Sasa's position as the leading kitchen seasoning company in Indonesia that is committed to innovation and contributing to the local and international markets.

Sasa continues to be committed to being present and enriching the cuisine of consumers in Indonesia, as evidenced by the millions of retail stores scattered throughout Indonesia that continue to grow day by day. With competitive prices and reliable delivery, Sasa can reach every corner of the country.

So, various Sasa product lines can easily be obtained in traditional markets as well as modern markets such as hypermarkets, supermarkets, and minimarkets. Sasa has also expanded into international markets through export activities that have been going on for more than a decade to Asian, Middle Eastern, and several other countries.

(kpl/wri)