Through Technology, Oemah Herborist Together with Shopee Cares for Indonesia's Unique Beauty and Preserves Tradition

Kapanlagi.com - Indonesia is known as a country rich in cultural heritage, including in the tradition of beauty care based on natural ingredients. Traditional concoctions that utilize the wealth of spices and herbal plants of the archipelago have been an important part of Indonesian life since ancient times.

However, along with the times and rapid lifestyle changes, this tradition is increasingly eroded. In response to this challenge, Oemah Herborist aims to preserve the values of Indonesia's natural beauty by combining local wisdom and modern technological innovation.

In addition, Oemah Herborist also has a mission to present beauty products made from natural ingredients typical of Indonesia. Thus, this local brand has successfully become one of the local beauty products that is top of mind for the Indonesian people.

By combining traditional heritage and modern technology, this brand has succeeded in presenting superior products that can attract buyers' purchasing power.

Some types of Oemah Herborist products, such as Oemah Herborist Body Butter, Herbal Soap, and Body Scrub, are always favorite choices in protecting various types of tropical skin characteristics of the Indonesian people

The founder of Oemah Herborist, Billy Hartono Salim, said that they started from the wisdom of local traditions, an experience in understanding and exploring cultural heritage and natural wealth for Indonesian beauty.

"Oemah Herborist always uses natural raw materials from the homeland that have high-quality content proven through generations, and with sustainable innovation, we want to raise public awareness that natural beauty can be obtained using high-quality local products developed to global standards," he said.

Billy mentioned that the role of technological advancement, such as e-commerce platforms like Shopee, has provided us with extraordinary opportunities to realize this, especially in reaching many young generations who are now more open to trying local products.

"As a result, we can continue to popularize various traditional products in a more interactive way, so that Indonesia's natural raw materials can continue to develop amidst changing times," he stated.

1. The Journey of Oemah Herborist Since 2013

Billy stated that since its establishment in 2013, Oemah Herborist has been committed to redefining Indonesia's natural beauty. He revealed that inspired by traditional recipes passed down from ancestors, Herborist has created many innovative products by utilizing the best local ingredients such as aloe vera extract, rose petals, and various other herbs.

"We are determined to always maximize the potential of Indonesia's natural ingredients to create quality products that are relevant to today's consumer needs,” he stated.

Oemah Herborist also has a special program with a unique concept that combines educational tourism and shopping experiences to promote their product line, through their beauty factory tours located in Semarang, Central Java, and Bedugul area in Bali.

This program allows visitors to witness the production process from the beginning. The tour starts with observing the research process in the laboratory, followed by an introduction to various native Indonesian herbal plants, and concludes with the production, packaging, and finished products ready for the market.

2. Optimize Shopee Live and Shopee Video

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The decision to join Shopee has become a strategic step for Oemah Herborist in continuing to innovate and grow. This is done to enhance business capacity and market reach.

Since joining Shopee in 2016, Oemah Herborist has continuously adapted, innovated, and invested in leveraging various opportunities provided by Shopee, ranging from twin number shopping campaigns to interactive features like Shopee Live and Shopee Video.

Being sensitive to the development of trends and consumer behavior, which increasingly favors Live Shopping methods, has made them adaptive in using Shopee Live and Shopee Video as one of their strategic sales channels.

Through these two interactive features, Oemah Herborist is able to reach more consumers while also building and managing closer relationships with its loyal users.

The significant contribution of the Shopee Live feature continues to show positive and consistent sales performance for Oemah Herborist in the domestic beauty market. Throughout 2024, Oemah Herborist has experienced a significant increase in transactions since actively utilizing the sales channel through the Shopee Live feature. In addition, Herborist Olive Oil + Collagen and Herborist Body Butter have become the most sought-after products by consumers in the Shopee Live feature last year.

Billy explained that features like Shopee Live allow us to promote products interactively and informatively to address consumer needs directly.

"Not only that, we also creatively utilize the Shopee Video feature to provide a variety of educational content, recommendations, and useful tips for users to educate them about the benefits, efficacy, and ideal usage of the products," he stated.

3. Will Maximize Features on Shopee

Billy emphasized that in the future, Oemah Herborist will continue to optimize various opportunities presented by Shopee to continue to grow into a beauty brand of choice for the Indonesian people.

"Entering 2025, Oemah Herborist is committed to being innovative and adaptive in launching a variety of the latest product lines that are relevant to current beauty trends, while continuing to uphold local heritage," he asserted.

“We believe that Shopee not only helps us expand our market reach but also provides a shopping experience that is easier and more enjoyable for consumers,” added Billy.

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