Understanding the Meaning of Recommendation and Examples of Its Use in Daily Life

Kapanlagi.com - The term "recommendation" may already be familiar to you in everyday life. Whether it's in the form of an official letter or a testimonial from word of mouth. So, do you really understand the meaning of recommendation?

The meaning of recommendation can be understood as advice or suggestion on something worth trying. In a letter of recommendation, the advice is given formally by someone authorized to provide information on behalf of an individual or organization.

If you want to know more about the meaning of recommendation, here is some information that will help you. Starting from an explanation of the definition to examples of its use in daily life.

1. Meaning of Recommendation

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The meaning of recommendation is a suggestion that is recommended. According to KBBI (Indonesian Dictionary), recommendation has two meanings. First, recommendation is a request for attention that the person mentioned can be trusted well (usually stated in a letter). Furthermore, recommendation is interpreted as a suggestion that is recommended (approved, strengthened).

In order for you to better understand the meaning of recommendation, it doesn't hurt to listen to some expert opinions below.

1. Luwis and Harsini (2010)

According to Luwis and Harsini, recommendation is a form of communication as well as indirect promotion carried out by consumers who have previously purchased products or services and then tell various experiences related to the product or service to others.

2. Kotler and Keller (2007)

The meaning of recommendation according to Kotler and Keller is a communication process about a particular product or service that is useful for providing personal information. They give an example of the most common form of recommendation

From the above definitions, it can be concluded that the meaning of recommendation is a suggestion that is recommended, strengthened, or approved of something. This is done to convince others of something that is good, quality, and worth trying.

2. The Use of Recommendations in Daily Life

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After understanding the meaning of recommendations, you also need to know how to use them in daily life. Whether you realize it or not, recommendations are generally given by word of mouth. In addition, this can also be given in written form through product reviews. Not only that, you can also make recommendations for popular things, such as books, movies, or interesting anime.

Not only that, recommendations can also be given formally through a letter. The letter can be considered as support that can be included for someone who is applying for a job or a specific task. Not only useful for the holder, this letter is also useful for the recipient as consideration.

3. Example of Recommendations

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In addition to the explanation of the meaning of recommendations as above, you can also understand it through the following recommendation examples. As an example, here are book recommendations about adventures that you can read.

1. The Alchemist - Paulo Coelho

The Alchemist by Paulo Coelho should not be missed when talking about adventure book recommendations. This book tells the story of a young man named Santiago who found his true self after a long journey. You will be pampered with descriptions of the background in Spain, Morocco, and Egypt. You will also enter the feelings of the character when adventuring in places that have different cultures.

2. Raden Mandasia (The Beef Thief) - Yusi Avianto Pareanom

If the above book comes from a foreign author, the next recommendation comes from an Indonesian author. The story inside is like a colossal battle of Wiro Sableng and Si Buta Dari Gua Hantu. The characters in this book are two princes who embark on a long journey. Uniquely, one of the characters has a unique habit of stealing beef and replacing it with lots of gold or treasure. However, the habit actually brings disaster to their adventure. The flowing storytelling makes readers feel like listening to a fairy tale from a distant land, but it doesn't feel unfamiliar.

Example of Recommendation Letter

Next, there is an example of a recommendation letter commonly used in daily life. According to Akseleran's website, here is a job recommendation letter that you can pay attention to.

EMPLOYMENT RECOMMENDATION LETTER

Number: 123/HRD-XX/03/2022

We, the undersigned:

Name : Jonathan Ferdany
ID Number : 1234567891013
Position : Director
Address : Jalan Pakis C-13 Jebuk Malang

Acting on behalf of PT XX, provide a recommendation to our former employee:

Name : Ayu Fitriani
Address : Jalan Binor 10 Blimbing Malang

During her employment at PT XX, Ms. Laila showed good ethics and performance. Ms. Laila also had a high dedication to every job she did. In addition, sister Laila has quite an impressive achievement because she has been awarded the best employee for 6 consecutive months.

During her 5 years of work, sister Laila has never made a mistake or violated company rules. Sister Laila even has a significant contribution to the innovations created by the Marketing Department. Sister Laila's last position was Marketing Supervisor.

Thus, we issue this letter as information for other parties and can be used as appropriate.

Yours sincerely
Malang, March 6, 2022

Jonathan Ferdany

Director of Personnel PT XX

KLovers, that is the explanation of the meaning of recommendation along with examples of its use in everyday life that you can understand.

(kpl/gen/ans)