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Kapanlagi.com - Running a business requires a lot of capital. In addition to the financial or material capital needed to build the dream business, it is also important to have a solid business concept and unlimited creativity to develop any marketed products. Dare to explore is the key.
This has also been proven by the winners of the Local Creative Champion Awards 2020, an appreciation for business players who have achieved impressive performance achievements presented by Adira Finance. This appreciation is part of the series of events of the 2020 Local Creative Festival, which is a collaboration with the Ministry of Tourism and Creative Economy (Kemenparekraf) with the theme #RiseTogetherWithFriends.
After competing with thousands of participants and passing the judging process, 6 MSMEs were chosen as the winners of the 2020 Local Creative Champion Awards, which were crowned at the Local Creative Award Night 2020 on Friday, November 13, 2020. Let's take a look at the business innovations presented by these MSME heroes!
Fashion items made of leather are known for their expensive prices. However, Ezmour tries to dispel this notion by producing affordable leather bags and shoes. This fashion MSME, which has been established since 2016, uses internationally standardized cow leather. The innovation turned out to be well received by the community and until now they can produce up to 1000 products per month.
Ezmour's success also has a social impact on the surrounding community by creating new job opportunities. In the midst of this pandemic, the SME wants to open a new business line in order to create job opportunities for the people around.
Kotak Narsis is a SME in the field of photography that successfully captivates the jury. It was established three years ago in Makassar and its initial idea was relatively simple. When attending a wedding event, the founder couldn't see his own photos. From there, Kotak Narsis emerged as a photobooth event where visitors can not only take photos but also immediately see the results and make them as souvenirs.
In the midst of this pandemic situation, Kotak Narsis has prepared special strategies. Starting from creating new innovations with Camera Live 360, collaborating digitally, and creating Kotak Narsis Rangers by empowering students who are looking for extra pocket money.
Next, in the Performance category, there is Serumpun Lima from Balikpapan, East Kalimantan, who became the champion. This SME has a noble mission, which is to preserve local culture. This becomes its own challenge because combining movements, songs, and compositions of talent means having to learn about culture in depth. In this pandemic moment, they plan to hold virtual performance programs and participate in virtual competitions with live videos.
Continuing to the Culinary category, Dewi Home Crab becomes an SME with creative innovation because it successfully processes various culinary dishes from crabs, such as nuggets and crackers. One of its superior products is the unique crab pempek, and this product doesn't even have any competitors yet. Carrying the spirit of utilizing the wealth of Indonesian seas, the SME also wants to expand its network and market its business in the marketplace as a strategy to face the pandemic.
Another inspirational story comes from Dekardekorshop, the winner in the Craft category. The owner has proven that physical limitations do not hinder him from being creative and running a wooden poster business. Assisted by his wife, the owner who has internet marketing skills successfully creates simple and easy-to-make innovative works. Dekardekorshop also has its own strategy in this pandemic situation, which is to create more economical works with maintained quality and increase the promotion budget.
The champion of the Video category and also the favorite champion is working to advance the film industry in Aceh. Established since 2013, Aceh Documentary strives to enhance the skills of community groups in all aspects of filmmaking. This student organization also encourages the implementation of film medium in social, environmental, educational, cultural, and local wisdom campaigns.
Wow, their business idea is truly creative, KLovers! It could be an inspiration for those of you who want to develop your own business! After the 2020 Local Creative Award, there will be a series of the 2020 Local Creative Festival that will greet you in January 2021. Especially, the long-awaited 2021 Local Creative Concert. It will present famous lineups that will entertain you, so stay tuned for updates!
In addition, there will also be Online Workshops & Talkshows with creative icons, as well as charity concerts by famous artists to provide donations for SMEs affected by the pandemic. Through this Local Creative Festival, let's rise together and collaborate to face this challenge!
(adv/wri)
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