Very Interesting! Chitato Lite Aburi Seaweed Videotron Variant in Sarinah Area Makes People Astonished

Kapanlagi.com - When talking about the famous snack product Chitato Lite, there's no end to it! Once again, Chitato Lite introduces its newest flavor variant, Aburi Seaweed, to the public for the first time on September 22, 2023, at Anjungan Sarinah, MH Thamrin, Jakarta.

PT Indofood CBP Sukses Makmur Tbk (ICBP), through its subsidiary PT Indofood Fortuna Makmur (IFM), launched this Chitato Lite variant for a reason. The Aburi Seaweed flavor, which is grilled seaweed, was chosen due to the increasing popularity of Japanese cuisine in Indonesia. Pretty interesting, right?

Videotron Lite-Man vs Monster First Potato in Indonesia

The presence of digital video and videotron screenings is the most interesting part of the Chitato Lite-Aburi Seaweed launch event. A Japanese-themed digital video featuring two main characters, Lite-Man and Monster Kentang (Potato), has been shown on the Chitato Lite @ItsChitatoLite YouTube channel.

Not only that, Chitato Lite also displays interactive videotron in two premium locations in Jakarta, namely Sarinah Thamrin and Djakarta Theater starting from September 22, 2023. This video tells the story of the presence of Lite-Man, who comes to attack and unleashes superpowers, transforming potatoes into thin chips from Chitato Lite-Aburi Seaweed.

Head of Marketing Snack Food IFM, Harry Susanto Wibowo, said that Chitato Lite is making a new breakthrough in marketing and advertising strategies to support the launch of Chitato Lite - Aburi Seaweed.

"Creative ideas are executed based on research and insights into the market and consumer behavior," said Harry Susanto.

"Videotron is one of the media we use in the Chitato Lite-Aburi Seaweed campaign because it has visual power that can attract consumers' attention, especially when videotron is placed in busy areas with heavy traffic." This interactive videotron is the first one done in Indonesia," he said.

Harry hopes that this strategy can become a new form of entertainment for the people of Jakarta and certainly arouse curiosity to taste Chitato Lite-Aburi Seaweed.

Especially when waiting for the red light which usually makes you annoyed. Now you can be more entertained because of the Lite-Man vs Monster Kentang videotron, right?

Introducing the New Aburi Seaweed Variant

With the new innovation, Chitato Lite-Aburi Seaweed expresses the taste of Sakura, Japan in every delicious slice of potato chips. Well, one of the familiar Japanese culinary terms found in many Japanese restaurants or eateries is 'Aburi' which means grilled.

Therefore, Aburi Seaweed means seaweed processed with a typical Japanese grilling technique, so it will bring a different taste sensation compared to other foods. The pleasure of seaweed is created from the first bite of this snack.

In this variant launch event, the attending community was very enthusiastic. This is evidence that Chitato Lite is still a favorite snack for all generations, from Millennials, Gen Z, to Gen Alpha. What's even more interesting, Chitato Lite-Aburi Seaweed is a 'Potato Chips from Japan that is not sold in Japan'.

There is a Live Performance by the Japanese Band, Lite-Man and Monster Kentang!

This Chitato Lite promotion is very unique! Yup, this snack product presents J-Rocks for a live performance at Anjungan Sarinah. The appearance of J-Rocks is also one of the most anticipated, especially for office workers in the Sarinah area who need entertainment and loyal customers of Chitato Lite.

In addition, there is also the Super Hero, Lite-Man and Monster Kentang. Both of them are unique entertainment and mascots in the launch event of Chitato Lite Aburi Seaweed on September 22, 2023.

Wait, there's one more thing that hasn't been mentioned. There is a Chitato Lite booth that offers various packages of Chitato-Lite. This booth is crowded with visitors from the Sarinah area and attendees who came to the launch of Chitato Lite - Aburi Seaweed.

It can be said that the launch event of this newest variant of Chitato Lite was a great success. Starting from the videotron that aired in two opposite locations, to the live performance of the band JRocks at the Sarinah Pavilion, everything received great enthusiasm.

If you're curious about this variant, just try and buy it at the nearest stalls or supermarkets. Chitato Lite-Aburi Seaweed can also be obtained starting from September 2023 at the Indofood Snack Time Official Store on E-Commerce and in National Modern Trade for only Rp10,000.

(kpl/Farha)