Celebrity Activities
Sound Horeg is not just entertainment but has also become a phenomenon in East Java. This entertainment has a fantastic turnover in Rupiah. For a full audio set in 1 truck alone, Mas Brewog, as one of the leaders of sound horeg, mentioned that its value can reach over Rp1 billion. Here are the details.
"If converted to Rupiah, it is definitely above 1 billion. For the truck, the truck along with the generator and the sound system is indeed more than 1 billion," explained the man commonly addressed as Mas Bre.
"How much is a truck now (the price) of a truck, (the price) of a truck is (around) 500 (million rupiah). Yes, 1 billion or more, 1 billion is if, the exact amount is a bit less, counting," he added.
Mas Bre admitted that he has 10 trucks complete with a full audio set. One truck is usually accompanied by 1 team consisting of 7 personnel. Thus, the total number of employees he has is 70 people.
"Ten teams in one day can cover 10 places. At one time, 10 places. Hmm this year starting from August, starting from July, August, September, it has been 10 places at one time," he said.
With that many personnel, Mas Bre sets the lowest price at Rp30-35 million for 1 truck and 1 performance. Mas Bre himself has been involved in the sound horeg world since 2019.
"If it's minimal, this year it starts at the lowest of 30-35, that's the lowest, the smallest rate, so to speak. Right? If it's small, it means it's close, Blitar, Malang is considered close. If it's already to Pasuruan, to Mojokerto, it's different, different transport," explained Mas Bre.
In addition to being invited to various regions in East Java, Mas Bre is also frequently invited to perform in Central Java. It's no surprise, as Mas Bre's horeg sound has its own character and distinctiveness.
"For me, it's more about the vibrations, because we like the lower frequencies first, low frequencies. So it can be clear, right, the bass ends. It's different from others, sometimes it's loud like that, right, it changes to loud," he concluded.
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