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Aldi Taher's promotional style is quirky and unexpected, always managing to capture attention. From tagging major accounts to promoting competitor products, his strategies often make netizens laugh and wonder at the same time. What is the secret behind his unique marketing?
When asked about this, the husband of Salsabillih casually replied that he does not have a team or a special marketing strategy at all. According to him, everything he does flows naturally and is a blessing from God.
"In the name of Allah, Miss, I don't have any marketing. The marketing belongs to Allah. This is God's goodness. So if asked, I'm also confused, Miss," he said when met in the area of Jalan Kapten Tendean, Mampang, South Jakarta, not long ago.
In fact, he is not hesitant to promote other products, including his competitors in the culinary business. According to him, all products are "siblings" and there should be no hostility in seeking blessed sustenance.
"Noodles and burgers are cousins, right? Noodles Gacoan, fried noodles, tek-tek noodles, they are all siblings. So hopefully tek-tek noodles and fried noodles wherever you are, will sell well," he said.
For Aldi Taher, the only real competitor is not fellow businessmen, but the temptation from the devil. He believes that by supporting each other, sustenance will be made easier.
"Well, actually Allah is happy. Whoever makes it easier for others, Allah will make their affairs easier... So between products, a blessed product should not have enmity. There are no competitors, there are none. Our only competitor is the devil," he explained.
Even when the burgers run out, he does not hesitate to recommend other burger brands to his customers. A strategy that may sound strange, but has proven effective."If Aldi's Burger runs out, just buy Wendy's Burger, Burger King, Bangor Burger," he exclaimed.
With this unconventional marketing philosophy, Aldi Taher has succeeded in creating a different image. He proves that in business, collaboration and mutual prayers can actually be the key to unexpected success.
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