Kapanlagi.com - The charm of Amanda Rawles always successfully captures attention. Especially recently, her name has been widely discussed due to her success in the film 1 KAKAK 7 PONAKAN directed by Yandy Laurens. Playing the role of Maurin, her character is considered a green flag, making her beloved by fans.
Not only her extraordinary acting skills, Amanda Rawles successfully portrays the charming character of Maurin. Makeup with a natural color tone perfectly matches the personal style of the character, who is depicted as an independent woman and a support system for the character Moko, played by Chicco Kurniawan.
Amanda Rawles' breakthrough doesn't stop there. Recently, she invited Indonesian women to recognize their personal colors according to their skin tones and undertones, allowing them to express themselves more confidently through Wardah Colourverse.
This event is designed by Wardah, the No. 1 beauty brand in Southeast Asia according to Milieu Insight, which further strengthens its position as the Color Expert through the first transformative event in Indonesia that integrates science, art, technology, and collaboration with global beauty and color experts.
According to Findi Novia Lusintasari, Halal Beauty Decorative Marketing Group Head of ParagonCorp, "Wardah Colourverse is our commitment to building a more inclusive and transformative beauty ecosystem for Asian women, especially Indonesians. We believe that every woman has a natural beauty that reflects their uniqueness. Therefore, through this event, we not only want to provide the right solutions for them to find colors that match their character and personality, but also empower them to express themselves more authentically and confidently."
Wardah Color Intelligence™ technology also supports Wardah Colourverse, which is integrated with Beauty AI Personal Colour. This is the first Beauty AI in Southeast Asia. The technology adopts a scientific approach in analyzing 3 main parameters, namely hue (warm or cool undertones), saturation (vivid or muted), and brightness (light or deep) to create 5 unique lip color groups and seasonal color profiles.
Wardah Color Intelligence™ is based on in-depth research on Indonesian and Southeast Asian women, precisely used to match cosmetic colors with various skin tones and lip colors. The goal is to create a more personal and accurate beauty experience.
Recently, personal color trends have been growing globally, making consumers increasingly aware of the importance of choosing more personal and inclusive colors. This aligns with their skin tone and undertone.
In various countries, technology and science-based approaches have been implemented to ensure accuracy in color selection. Meanwhile, in Southeast Asia, this trend is growing, driving innovations that allow for more precise results that match individual character.
Thalia Nghiem, Application Lab Senior Scientist at Kobo Products Asia Pacific, said, "Global Color Trends help individuals find beauty products that align with their skin color and personality. However, genetic differences and undertones in each region make this approach not universally applicable. Through Wardah Color Intelligence, we present a technology-based personal color test solution for more accurate results, ensuring women in Southeast Asia, including Indonesia, can choose colors that truly match their character and preferences."
Wardah Colourverse is like opening a new chapter in the ever-evolving beauty industry by presenting a variety of initiatives that respond to increasingly diverse consumer needs.
Not only that, Wardah is also developing the Wardah Personal Colours System designed to help consumers find personal colors that match the skin tone and undertone of women in Southeast Asia, especially in Indonesia. So, it allows them to express their uniqueness with the most suitable colors and provide beauty solutions that are more personalized and relevant to the ever-evolving trends.
Wardah Colourverse takes place from February 7-16, 2025, featuring a series of exciting activities for visitors to participate in. Starting from a variety of talk shows about beauty and 6 interactive technology-based ColorIQ zones that can help visitors delve deeper into the world of color and makeup while discovering the right colors that match their character. Like the Tunnel of Harmony, which presents an immersive color exploration, while the Virtual Colourverse Studio and Colourverse Studio offer consultations with Wardah's personal color experts to help visitors find the colors that best suit their characteristics.
Visitors can identify their personal color with interactive technology at Colour Intelligence, such as Cushion Matic and Automatic Lip Machine. Not only can they find accurate personal colors, but they can also create personalized cushions and lipsticks.
Moreover, the presence of Seasons of Wonders provides an aesthetic area ideal for photography. There is also Colour Innovation Technology that allows visitors to explore Wardah products designed according to various personal colors.
To close this experience, Colourverse Cafe and Store offers a comfortable and enjoyable shopping atmosphere. Through the presence of Wardah Colourverse, Wardah hopes to continue enriching the beauty experience for Indonesian and Southeast Asian women, as well as making a positive impact through sustainable innovation. Through innovation in personal color, Wardah hopes to strengthen its position as a Color Expert while maintaining its status as the number 1 halal beauty brand in Indonesia.
(kpl/wri)
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