Youtube Stars
Amidst the weakening exchange rate of the rupiah against the US dollar, many economic sectors are experiencing pressure. However, YouTubers continue to enjoy stable income, even tending to increase.
How can that be? This is due to YouTube's payment mechanism that uses US dollars, so their income increases when the rupiah weakens. Here’s a further explanation!
YouTuber earnings vary depending on the number of subscribers, watch hours, and audience engagement. For example, a YouTuber with 100 thousand subscribers can earn between $180 and $2,900 per month, equivalent to Rp2.9 million to Rp47 million. Meanwhile, a YouTuber with 1 million subscribers can rake in between Rp64 million and Rp1 billion per month.
In fact, some of Indonesia's top YouTubers like Raffi Ahmad and Nagita Slavina through their channel RANS Entertainment are estimated to earn between Rp400 million and Rp7 billion per month.
YouTube pays creators through the Google AdSense program. Each time viewers watch or click on ads in the videos, creators receive a share of the ad revenue.
Payments are made monthly if the AdSense account balance reaches $100. Creators need to link their bank accounts to their AdSense account to receive payments.
Because YouTube is a global platform based in the United States, all transactions and payments are made in US dollars. This means that Indonesian YouTubers' earnings will be converted to rupiah when transferred to their bank accounts. When the exchange rate of the rupiah weakens against the dollar, the amount of rupiah received by YouTubers will increase.
The weakening of the rupiah exchange rate has become a hot topic on social media. Many netizens are complaining about its impact on the prices of imported goods, the cost of education abroad, and other sectors. However, amidst these complaints, discussions have emerged about professions that actually benefit from this situation, one of which is YouTubers.
Because their earnings are in US dollars, YouTubers are not only unaffected by the weakening of the rupiah, but actually gain more profit. Every decline in the rupiah exchange rate against the dollar means an increase in the amount of rupiah they receive.
This makes the profession of YouTuber one of those resistant to fluctuations in currency exchange rates. Besides YouTubers, TikTokers and other creators also benefit from this.
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