Artika Sari Devi Makes #PaddlePopMainYuk an Inspiration to Play with Children

Kapanlagi.com - Having two children requires Artika Sari Devi to be constantly creative and innovative in providing education for Abbey (10 years old) and Zoey (7 years old). Moreover, she realizes that this period is an important moment in their growth. Providing appropriate guidance is the key to maximizing their development.

In the midst of her busy life as a celebrity, the wife of musician Baim is very aware of the importance of providing enough playtime for her children. In fact, she and her husband have created a special playroom, where they can play to their heart's content and avoid gadgets. She also makes #PaddlePopMainYuk as an inspiration to play with her children at home. What is the story like?

1. Playing Decreases Children's Achievements? Myth!

Playing actually offers many benefits in a child's growth and development process. Unfortunately, many parents are not aware of this. There are still many parents who believe that playing can cause a decline in their child's achievements. This is the fact that was clarified through the positive #PaddlePopMainYuk campaign during the National Children's Day celebration on July 23, 2020. Paddle Pop believes that everything good starts with playing.

"We want to debunk the myth and remind everyone that playing helps children gain experiences and develop their multiple intelligences, not just for fun or to fill their free time. Through today's event, we invite Indonesian parents to let their children play and spend time playing with them," said Memoria Dwi Prasita, Head of Marketing Ice Cream, Unilever Indonesia.

2. The Importance of Playing While Learning at Home

Inspired by #PaddlePopMainYuk, Artika Sari Devi realizes the importance of playtime for children during moments at home like now. Not only as a break during virtual school, but also as a substitute for the benefits of playing that they usually get with their friends outside the house.

Artika strives to keep her children creative, able to build their characters, and train their social skills.

“Especially since virtual school requires children to always be on screen, playing becomes the right moment to reduce screen time for children. So, Mas Baim and I encourage our children to play, and we even initiate quality playtime with them,” said the 2004 Miss Indonesia.

Artika also added that she understands the need for her children to play. As much as possible, she and her husband manage their schedules to maintain balance and prepare various creative games to keep their children from getting bored at home.

“We understand the importance of playing and they both need to play. That's why we have arranged their schedules, including break time, playtime, study time, gathering time, and others, with a sufficient proportion, especially during virtual school. We have a special play area for the children where they usually play DIY using recycled items at home, role play & dress up as princesses, and avoid playing with gadgets. We let them play whatever they want, because I understand the benefits they get from playing,” added Artika.

3. Important Concepts Regarding Children's Play World

(c) Instagram/artikasaridevi

There are many benefits of playing that can be obtained in the process of children's growth and development. According to psychologist Anna Surti Ariani, S.Psi., M.Si., Psi., playing enriches insight into problem-solving, increases a sense of achievement, hones motor coordination and social skills. In fact, according to Michele Capurso in a study conducted in 2016, playing also enhances coping abilities in facing and overcoming challenges or problems calmly and effectively.

“The challenges our children will face in the future are not the same as the ones we face now. They need to be equipped not only academically, but also creatively, in terms of character and socialization skills that can be acquired through play,” explains Anna.

She also explains three important concepts regarding children's play world. The first is toys or tools used, which can be the child's own creations. Then there are games, which are activities created, which may or may not require toys. And finally, there is playing, which is an activity done to gain pleasure and provide many benefits.

“What truly benefits the child is not the toy or the game, but the process of playing that the child engages in. Parents can help their children create toys, suggest games to be played, and play together with their children. In this way, children can obtain much greater benefits to optimize their growth and development,” Anna concludes.

4. Besides Playing, Snack Choices are Also Important!

(c) Instagram/artikasaridevi

According to Artika, anything can be a stimulus for her children's creativity while playing, including choosing snacks. It's not just about tasty snacks, but also about the benefits they bring. Artika's family choice is Paddle Pop, which meets their needs because besides being delicious, its color, shape, and packaging can also inspire play. Just like the iconic character of Paddle Pop itself, the kind and brave lion. "Paddle Pop is a good ice cream for children because it is made from quality ingredients such as milk and fruit, which are known to have many benefits, as well as nutritional standards specifically designed for children with the right amount of calories, fat, and sugar for their needs. This can be seen in the nutrition table on the front of the Paddle Pop packaging, which helps parents choose better products for their children. Hopefully, the celebration of National Children's Day 2020 with the theme #AnakGembiradiRumah can be the right momentum for parents to realize the importance of play, to provide enough time to play so that they can be happier at home," Memoria concluded. Wow, it turns out that there are many benefits to playing that are good for children's growth and development. Now is the time to stop prohibiting children from playing. On the contrary, accompany their playtime so that they can maximize its benefits!

(kpl/zki)