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Asri Welas Realizes Environmentally Friendly Fashion Through Natural Batik Works

Asri Welas Realizes Environmentally Friendly Fashion Through Natural Batik Works

Indonesian Celebrity Business

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Asri Welas Realizes Environmentally Friendly Fashion Through Natural Batik Works

Asri Welas continues to show her dedication to Indonesia's creative world. Not only is she active in the entertainment industry as an actress and comedian, but she is also known to be involved in the fashion world through a brand with a sustainability concept named DENYUT SEMESTA.

Through her natural batik works, Asri strives to preserve culture and the environment while opening job opportunities for the community. This project is a tangible manifestation of her concern for Indonesia's heritage that must continue to live and develop.

Read more news about Asri Welas on Liputan6.com, let's go! If not now, when?

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Asri Welas combines the aesthetics of traditional batik with an environmentally friendly concept through the use of natural dyes that are poured into each product of her brand.

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The fabrics from this brand use dyes sourced from Java and results from explorations with 11 Dayak tribes in Malinau, Kalimantan.

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Asri is committed to empowering more than one million workers from various provinces in Indonesia. Although only a thousand are currently active, she continues to encourage more women, including those with disabilities, to become economically independent through batik and handicraft production.

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In addition to batik fabrics, Asri Welas also develops other products such as bags, accessories, home decor, and environmentally friendly sofas. All creations are made with the spirit of preserving nature without sacrificing quality and style.

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The Asri Welas collection has attracted the attention of many celebrities. Luna Maya and Maxime Bouttier wore batik creations by Asri Welas during the cleansing ceremony before their wedding, while comedian Aci Resti wore her fabric for the marriage contract.

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Asri Welas herself has a big dream for her brand to penetrate the international market and introduce Indonesia's rich culture to the world. Through sustainable and meaningful creations, she wants to show that local fashion has global competitiveness without losing its identity.

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Celebrating National Batik Day, which falls on October 2, KLY presents various reviews about batik as a cultural heritage that is a pride of Indonesia. This masterpiece of the archipelago is now beautifully preserved by various local SMEs, becoming a pride and potential wealth of Indonesia in the future.