Rafael Tan Did Not Expect His Life to Change After Becoming a Seblak Mogul

Kapanlagi.com - The wheel of life indeed always turns. This is something that Rafael Tan truly feels. Who would have thought, the former member of the boyband SMASH who was once so celebrated, now finds new success in an unexpected path, which is as a seblak vendor.

Rafael's career journey is indeed colorful. After the glory days of the boyband faded, he had to pivot and start his business from scratch. However, thanks to his perseverance and consistency, the 'Seblak Mamang Rafael' business has now successfully dominated the market. Also read about seblak at Liputan6.com!

1. Never Imagined

Looking back on his journey, Rafael admits he never imagined his life would change this drastically. He never thought that his fortune would come from a traditional Sundanese dish that he created.

"There’s nothing, I never thought about it. Because all of this happened by chance. I mean, everything was unintentional, not by coincidence but unintentional. Everything was created and eventually, there’s a fortune from here," he said when met in the Hj Tuty Alawiyah street area, South Jakarta, on Tuesday (23/10/2025).

2. Not Instant Success

Rafael Tan (credit: instagram.com/rafaell_16)

For him, there is no instant success. He also had to go through the phase of starting from small things, just like other entrepreneurs. The key, Rafael says, is perseverance and consistency.

"In business, there's nothing that can just boom right away. I also started this seblak business from scratch," he explained.

3. Anyone Can Succeed

With dozens of employees now helping him, Rafael proves that anyone can succeed if they are willing to put in the effort. He emphasizes that a background as an artist does not guarantee success; what matters most is the willingness to work hard.

"Anyone, whether they have a name or not, if we are diligent and consistent, there will definitely be success," he concluded.

4. FAQ Rafael Tan and His Seblak Business

What made Rafael Tan switch from the music world to the seblak business?
Rafael Tan switched due to the lack of work in the entertainment industry during the COVID-19 pandemic.

How did Rafael Tan start his seblak business?
He started selling seblak after his seblak mukbang content went viral on social media.

What is the key to Rafael Tan's success in business?
Perseverance and consistency are the keys to Rafael Tan's success in the seblak business.

How does Rafael Tan handle criticism of his business?
He responds to criticism in a unique way and remains actively selling alongside his employees.

5. Involvement and Response to Criticism

Rafael Tan is actively selling seblak alongside his employees. He conducts roadshows to sell in various cities and responds to criticism in a unique way.

6. Answering Business Challenges

The success of Rafael Tan's seblak business did not come without trials. He faced individuals who copied his products, but chose to resolve the issue amicably.

7. Inspirational Message from Rafael Tan

Rafael Tan believes that there is no instant success. The key to his success is perseverance and consistency in efforts.

8. Conclusion of Career Journey

With dozens of employees now helping him, Rafael proves that anyone can succeed if they are willing to work hard. A background as an artist is not a guarantee; what matters most is the willingness to put in the effort.

(kpl/aal/pit)