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Kapanlagi.com - Recently, Cinta Laura was appointed as the Campaign Ambassador or face of the #SerunyaBelajar campaign on TikTok. This latest TikTok education campaign focuses on inviting users to enjoy and share the spirit of learning together in a more fun way. As we know, Cinta Laura has always been very concerned about the world of education.
“As time goes by, we have to see that today's young millennials or Gen Z are much more critical in their way of thinking and they are very curious and always want to find information on their own. With TikTok, the interactive, short, not boring, not dictating or judging their way of thinking and learning,” said Cinta Laura when met at KLY Office, Menteng, Central Jakarta, on Wednesday (29/6).
Through TikTok, Cinta Laura is Happy to Get Many Recipes © KapanLagi.com/Nuzulur Rakhmah
According to Cinta Laura, young people nowadays prefer natural and interactive content. She also said that people are no longer looking for role models but learning friends.
“Nowadays, the Gen Z generation doesn't like to see something fake or made up. So, for those who want to create educational or inspirational content on TikTok, speak like we do in daily life, don't think that there is a formula for creating good content,” said Cinta Laura.
“Nowadays, we are not looking for role models but learning friends. If you ask me, use your strengths to teach other friends what makes you happy. I'm sure people will appreciate what you teach,” she continued.
Cinta Laura herself felt that she gained a lot of knowledge and content that she really likes from TikTok. She can even spend an hour just scrolling TikTok before going to bed.
“TikTok's algorithm is crazy, it really knows what I like. Before going to bed, sometimes I can spend an hour lost in the world of TikTok because I love all the content I see,” said Cinta Laura.
In addition to educational content, Cinta Laura apparently loves cooking content. She admitted to getting many healthy recipes through TikTok.
“Believe it or not, I get a lot of healthy cooking recipes through TikTok from various creators. Because I happen to be the type of person who likes to cook at home. I don't like eating out. So I found various delicious salad recipes or grilled chicken recipes,” she concluded.
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To foster the spirit of learning in a fun and entertaining way, this campaign appoints Cinta Laura Kiehl as the Campaign Ambassador or face of the #SerunyaBelajar campaign on TikTok.
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