Fashion Transformation ala SIVIA and SepatuKanky, Presenting Streetwear Trends that Color the Shopee 3.3 Grand Fashion Sale

Kapanlagi.com - It's no secret that fashion is now more than just perfecting appearance. Not only paying attention to the comfort and style of clothing, but the choice of items worn also becomes part of expressing unique selves. This is what makes fashion a universal communication tool understood by everyone, wherever and whenever.

During the transformation process of the global fashion industry, fashion trends and styles also change along with the development of time. However, it's different with Streetwear, an iconic style whose popularity continues to soar until now.

This style is known for its concept that provides space to express oneself through creative designs inspired by various popular cultures. Also, it prioritizes comfort and functionality, making it a fashion style loved by many circles and communities.

As part of the excitement of the Shopee 3.3 Grand Fashion Sale campaign, SIVIA (Musician) and Alfonsus Ivan (Founder of Kanky) share their views on the development of the Indonesian fashion industry, especially regarding the increasing popularity of streetwear trends.

With a discussion focused on fashion trend transformation, SIVIA will share the story of finding a fashion style that suits her character. The talk show session at this event is also made more special by Kanky, who shares stories about his journey as a local sneaker brand that focuses on creating fashion products according to the needs of Indonesian consumers.

Adi Rahardja, Director of Business Growth at Shopee Indonesia, said, "The constantly rotating trends in the fashion industry have produced a variety of product variations and clothing styles, which is a factor driving the progress of the fashion industry in Indonesia with the increasing number of local fashion brands that offer the best quality to meet the diverse needs of the community," he said.

He continued, "The increasing interest of the community in fashion products is also evident on Shopee, where fashion consistently becomes one of the favorite categories that always receives high enthusiasm from users." We hope that the presence of the Shopee 3.3 Grand Fashion Sale campaign this time will once again provide style inspiration and motivation for local brands to be more active in creating various collections of quality products.

Kanky's Innovative Design through Collaborative Efforts

Although fashion trends rotate very quickly, sneakers are a universal accessory that is a timeless fashion item that everyone must have. Seeing the demand and needs of the community for affordable local sneakers, Alfonsus Ivan finally decided to establish Kanky in 2019, with the spirit of bringing quality local shoe brands.

Alfonsus, who has been in the fashion business for 23 years as a shoe distributor, focuses on creating fully local products where the materials and production are done by workers in Indonesia.

Although Kanky's main focus is to present a collection of local shoes with the best technology that emphasizes comfort and functionality, it cannot be denied that fashion trends are also an important component in designing shoes. One style that is closely associated with sneakers is the streetwear trend, which is gaining popularity, especially among young people.

"In my opinion, streetwear fashion is one of the styles that most support someone to dress according to their true identity and prioritize comfort. This is in line with Kanky's vision of wanting to return the function of shoes to its main concept, which is to protect the feet. However, it cannot be denied that trendy shoe models are also important. Therefore, Kanky now has two types of shoe collections, fashion and sport style, to meet the preferences of different consumers," said Alfonsus.

Since shifting the focus of sales to online platforms, Kanky has always been enthusiastic about participating in various campaigns and programs from Shopee, as Kanky has also experienced a significant increase in orders since joining Shopee. The interactive features and innovations that Shopee offers are very helpful in marketing activities.

The main feature that we currently benefit from is Shopee Live, which helps Kanky offer more interactive services to users. This feature is very useful for fashion brands like Kanky, where consumers need to see products in more detail to help them make shopping decisions.

"In addition to interactive features like Shopee Live and thematic campaigns, we also feel that Shopee is constantly creating various latest innovations to provide the best buying and selling experience for sellers and consumers. The latest example is the Guaranteed Timely Delivery program, which provides delivery time assurance for buyers," he said.

He continued, "The latest initiatives are in line with Kanky's spirit, which believes that consumers are the main component of a business, by presenting programs that have the potential to increase consumer trust in Shopee, we believe this will also have a positive impact on brands like Kanky. Thanks to all the support from Shopee, Kanky has successfully experienced a transaction increase of 110% compared to the beginning of last year." added Alfonsus.

SIVIA's Journey in Finding Streetwear Style as a Medium of Self-Expression

Growing up as a musician who is well-known in the music and entertainment industry, Sivia Azizah has found various types of fashion styles to accompany her career journey. The various routines that SIVIA, who is familiarly called SIVIA, has gone through, make her a person who enjoys exploring up-to-date fashion styles, ranging from Girly, Feminine, Boyish styles, to now being comfortable with Casual and Streetwear styles.

With her new responsibilities as a mother and wife, SIVIA becomes more creative and adaptive in creating fashion styles to always look captivating according to her role and needs in every activity.

SIVIA, a musician, said, "Fashion style is one of the best mediums to express my true self. After trying many different fashion styles since my teenage years, now I feel more comfortable exploring Streetwear style with a feminine touch through hijab, as well as a sporty touch from my hobby of collecting sneakers," she explained.

She continued, "I want my energy and spirit to be reflected through my appearance." I am more comfortable with a relaxed yet elegant look, especially with a mix & match Casual - Streetwear outfit. Moreover, recently this style has become increasingly popular among young generations.”

According to SIVIA, the increasing popularity of Streetwear fashion trends in Indonesia cannot be separated from the creativity of local fashion brands in innovating and creating various quality products at affordable prices. In addition, the presence of E-Commerce platforms, such as Shopee, also plays a significant role. The wide variety of fashion brands available on Shopee allows users to have extensive access to search for quality local fashion products.

“With all the conveniences provided so far, Shopee has become one of the main platforms for fashion enthusiasts to share inspiration and references for the latest fashion styles. In the near future, I want to take advantage of the Shopee 3.3 Grand Fashion Sale campaign to add to my collection of clothes and accessories for performances, broadcasts, endorsements, and hangouts," she said.

She added, "I also plan to keep up with live Shopping from my favorite fashion brands on the Shopee Live feature and their content on Shopee Video. Moreover, currently in my orange cart, I am already waiting for many fashion & accessory products created by local brands that I want to check out soon!”, concluded SIVIA.

Complete Your Latest Fashion Collection at Shopee 3.3 Grand Fashion Sale

Just FYI, the 3.3 Grand Fashion Sale campaign is back to help users create their best outfits by completing their fashion collection that suits their style. On the peak day of the campaign on March 3, 2024, Shopee has prepared a number of special offers that can be enjoyed for a full day of shopping for various latest fashion products!

• Free Shipping Rp0 for All Stores: Enjoy free shipping promo with no minimum purchase throughout the peak day of the campaign.
• Guaranteed 50% Discount: Get additional 50% discount vouchers at 00.00, 12.00, and 20.000 [WIB] throughout the peak day of the campaign.
• Free Fashion Checkout: Users have the opportunity to get selected fashion products worth Rp1 throughout the peak day of the campaign.

(kpl/wri)