Follow the Trend, Digital Creator Jovi Adhiguna Officially Opens 'Street Boba' Store

Kapanlagi.com - Currently, the trendy beverage business (cup) is very popular among young people. Reflecting on this fact, famous content creator and influencer from Indonesia, Jovi Adhiguna, also started a similar business called 'Street Boba', in collaboration with Nikmat Group.

Last Tuesday (4/2), Jovi officially launched his 'Street Boba' store in the Rawamangun area, East Jakarta. However, it should be noted that this is the second outlet of his brand, as the main store was previously launched in the Ampera Raya area, Kemang, South Jakarta.

"With Jovi's presence, we often discuss to create new ideas and collaborate to introduce new menus that align with the concept of Street Boba," said Deo Cardi Nathanael, VP of Marketing at Nikmat Group, when met in the Rawamangun area, East Jakarta, on Tuesday (4/2).

1. Plan to Have 100 Stores in a Year

Jovi Adhiguna / Credit: Personal Documentation

No joke, the plan is to create at least 100 stores for 'Street Boba' in the next year. Jovi admits to being optimistic about his business, even though there are quite a few competitors.

"Our plan this year is to open as many as 100 stores throughout Indonesia. But it's not impossible to open in malls because there are people who sometimes want to drink while at the mall. But for now, we are more focused on the roadside to spread out," continued Deo.

"We're not afraid of this drink becoming seasonal, because boba itself has been a trend for a long time. To overcome this, we will continue to do something new with the existing menu variations," Jovi optimistically concluded.

The grand opening of Street Boba in Rawamangun was also attended by friends, acquaintances, and artists such as Aurel Hermansyah, Rangga 'SMASH', Olla Ramlan, Rini Wulandari, and Ririn Ekawati. As a sneak peek, Ririn is also rumored to soon inaugurate the third Street Boba store together with Nikmat Group.

(kpl/gtr)