Go Green, Indosiar's 31st Anniversary Invites the Public to Send Trees

Kapanlagi.com - The celebration of Indosiar's 31st anniversary this year not only focuses on entertainment but also brings an important message for environmental sustainability. The television station, known for its flying fish logo, is once again promoting the Go Green program that has been launched three years ago as a form of social responsibility.

Harsiwi Achmad, Director of Programming at SCM, explained that this initiative has received an extraordinary positive response from the public. Public participation has increased year by year, reflecting a growing environmental awareness among Indosiar's loyal viewers.

"Oh yes. Go Green is a program that we have been promoting for 3 years now. And this year, more people are participating. Even the public is now sending real birthday wishes to Indosiar in the form of trees. And God willing, we will plant those trees later," explained Harsiwi at the Emtek Studio in West Jakarta on Saturday (10/01/2026).

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1. The Manifestation of Indosiar's Commitment

The step to replace floral arrangements with tree seedlings is taken to minimize waste that is usually generated from large celebrations. The collected trees will later be planted in locations that need greening, so that the benefits can be felt in the long term.

Harsiwi emphasized that this is a manifestation of the shared commitment between Indosiar and its loyal viewers to protect Indonesia's nature. He wants the anniversary celebration to not just be a momentary party, but also to have a positive impact on the motherland.

"So what, so it is not in vain and that is how we manifest together with the viewers, with the loyal viewers of Indosiar to continue to take care of Indonesia, the earth, yes, taking care of the earth of Indonesia," he said.

2. Collaboration Across Genres and Generations

Harsiwi Achmad at Indosiar's Anniversary © KapanLagi.com/Sahal Fadhli

In addition to the environmental campaign, the celebration of Indosiar's anniversary also features a magnificent stage with a spectacular indoor and outdoor concept. The use of these two stages provides freedom for the production team to explore a more grand stage design and visuals.

"The most tangible example is that this year we created two studios, indoor and outdoor. The outdoor one is incredibly huge. Then, the artists are different, the collaborations are different, the treatments are also different," said Harsiwi.

Cross-generational and cross-genre artist collaborations enliven the event, ranging from Duo Maia to the legendary band Jamrud. Harsiwi ensures that each segment of the event is specially designed to delight the eyes and ears of the audience.

"So this will add color that every year Indosiar provides something the best for Indonesian viewers," he concluded.

With the spirit of Go Green and relentless innovation, Indosiar hopes to continue to be an inspiration for the national television industry in presenting shows that are not only entertaining but also educational and environmentally conscious.

(kpl/aal/phi)