Increase Local Creators, Anya Geraldine Invited by Smartfren for a Bike Ride Together and Campaign for Unlimited Hope

Kapanlagi.com - Smartfren conducted a cycling event called "Unlimited Hope" which was attended by Anya Geraldine, on Saturday (27/3). This event marks a social movement to encourage the growth of local entrepreneurs and local creators, as well as a form of Smartfren's support for local products. In this event, Smartfren launched the "Unlimited Hope" jersey, a result of collaboration with local creators in Indonesia, and a portion of its sales will be used to support the empowerment program for the Indonesian creative community, Teman Kreasi Indonesia.

Smartfren has partnered with several local creators, such as Show the Monster, Hana Madness, Pijak Bumi, Stayhoops, and Ahha Official Store, to open up various opportunities for creativity and contribution to a better Indonesia. Some of the proceeds from the sale of these products will be used to strengthen locally made products by the creators who are part of the Teman Kreasi community, a Smartfren community.

1. Launch Local Production Jersey Common Spot

Anya Geraldine and Djoko Tata Ibrahim - Deputy CEO Smartfren after finishing cycling together campaign for Unlimited Hope (credit: Personal Documentation)

During the cycling event, which was also attended by M.Fadli, an Indonesian paralympic cyclist, Smartfren launched the local production jersey Common Spot, a local creator prouser who is part of WOWLabs. Common Spot is driven by Yohanes Handy Christanto and Earlene June Tansy since 2020. Limited edition co-creation with Smartfren and Show The Monster. After its launch, this jersey will soon be available on the Common Spot marketplace.

Roberto Saputra, Chief Brand Officer of Smartfren, emphasized, "Through today's Unlimited Hope cycling event, we want to show the spirit of co-creation and support for advancing local creators and supporting local products. In the future, a portion of the sales proceeds from products by local creators in WOWLabs will be used to develop young entrepreneurs who are part of Teman Kreasi."

2. Followed by 25 Cyclists

Anya Geraldine and Djoko Tata Ibrahim, Deputy CEO of Smartfren after completing a casual cycling event as part of the launch process of the Unlimited Hope cycling jersey, a collaboration between Smartfren and Show T

This Unlimited Hope cycling activity was followed by 25 cyclists consisting of Smartfren Cycling Community, Smartfren Management, and media representatives. All participants were released by Deputy CEO Smartfren, Djoko Tata Ibrahim in the parking area of Smartfren office, in the Menteng area, Central Jakarta. The routes taken include Jalan Soedirman, Thamrin, Rasuna Said, and back to the starting location. On this occasion, M. Fadli shared his cycling experience and tips with the participants.

All participants have followed all health protocols, such as undergoing antigen swab tests before the event, wearing masks, and washing hands during the event.

(kpl/prl/nda)