Invite Influencers from Various Countries, Gushcloud Supports WHO in Fighting COVID-19 through the 'Safe Hands' Movement

Kapanlagi.com - The World Health Organization (WHO) initiated a movement called Safe Hands. A movement that focuses on public health aimed at teaching people around the world the proper handwashing practice.

Gushcloud International, a company engaged in digital talent and global marketing, supports this movement by bringing together 60 digital talents/influencers from 10 countries to participate.

Talents/influencers participate by recording videos of themselves washing their hands and uploading them to social media. This movement uses the hashtag #GCxSafeHands for every post uploaded to social media.

1. Engage Influencers from Various Countries

Marcell Darwin

Gushcloud successfully brought together a lineup of famous talents/influencers such as Marcell Darwin (Indonesia), Johnny Valentine (United States), Jamie Chua (Singapore), Nemani Nadolo (Australia), Bambi Del Rosario (Philippines), Jestinna Kuan (Malaysia), Phuong Tam (Vietnam), and Chayin Prasongkhuarmdi (Thailand).

The talents/influencers participating uploaded videos on various platforms such as Instagram, TikTok, and Youtube.

“At Gushcloud, we recognize the reach possessed by our global talent pool. In these unprecedented times, we want to invite these talents/influencers to strengthen important and meaningful messages. As a leading company in the digital talent field, all of these initiatives stem from Gushcloud's main vision, which is Creating Tomorrow's Positive Influence,” said Althea Lim, Group CEO of Gushcloud International.

2. Support WHO

Since March 2020, Gushcloud has mobilized its 10 branch offices around the world to support WHO through the Safe Hands Challenge.

"When WHO launched this Safe Hands initiative, we mobilized all of our branch offices to work with talents/influencers to localize content to spread proper handwashing practices to their respective audiences," explained Althea.

In Indonesia itself, Gushcloud has initiated a movement called #MasihBisaProduktif (Still Can Be Productive) since the early entry of COVID-19 into Indonesia. Edo Oktorano Erhan, Corporate Communications Director of Gushcloud Indonesia, explained that this movement is one of Gushcloud's efforts to encourage people to remain productive, even if they can only engage in activities at home.

"This is our participation in encouraging people to be more preventive by staying at home and maintaining personal hygiene starting from hand hygiene, as well as supporting people to still be able to engage in activities such as exercising, working, online learning classes, and others. Two balanced aspects of physical and spiritual," said Edo.

3. Donate Galang

Edo Oktorano Erhan (Corporate Communications Director Gushcloud Indonesia)

Not only a movement on social media, Gushcloud Indonesia also opens donations through Kitabisa.com. Several big names such as Salshabilla Adriani, Aaliyah Massaid, Aldy Maldini, Amel Carla, Jennifer Bachdim, and Giring Ganesha Family also participated in this fundraising campaign.

The collected funds will be used to distribute Personal Protective Equipment (PPE) to medical workers who are on the front lines of COVID-19 handling.

(kpl/lou)