IONATION 2023 Returns, Several Celebrities Join Workout on the Beach

Kapanlagi.com - IONATION 2023 is the largest sports festival combined with music performances. The event is organized by ION WATER at Beach City International Ancol, North Jakarta, on Saturday (19/8/2023).

The festival concept of the largest workout sports event combined with live music performances is held by PT Amerta Indah Otsuka, a producer of low-calorie isotonic drinks.

"IONATION is an event that combines music and workout. During the pandemic, we made workouts from our own homes, and the enthusiasm was extraordinary," said Puspita Winawati, Marketing Director of PT Amerta Indah Otsuka, in a press conference at Beach City International Ancol, North Jakarta, on Saturday (19/8/2023).

1. Trend of Low Calories Product Consumption

In its fourth year, IONATION is once again followed by approximately 7000 sports enthusiasts. Puspita Winawati explained that in recent years, the trend for a healthy lifestyle and consumption of low calories products has been increasing.

"So in 2020, it was purely online with 2000 participants. Today, in the fourth year, we can do it offline, but we don't eliminate the online aspect. We have IONATION in 8 other cities, with 7000 participants working out today. Being able to meet friends who love working out in such large numbers offline," she said.

2. Followed by Several Celebrities

IONATION 2023 (Credit Foto: KapanLagi.com/Fikri Alfi Rosyadi)

What's more interesting, IONATION is joined by several famous celebrities this year. From Andrea Dian, Jennifer Bachdim, Denada, Luna Maya, to Anjasmara. On the same occasion, Jennifer Bachdim revealed the healthy lifestyle she has been leading.

"Of course, it's always good. I try to be healthy and be the best mother. I have a low-calorie lifestyle and try health cooking for my children," said Jennifer Bachdim.

"So, providing them with healthy food and the effect is not only influencing the children but also the family and the surrounding environment," she added.

According to her, living a healthy lifestyle is very important even though she already has four children.

"For me, it's a lifestyle. It's very important because as a mother of four, I have to be active and take care of them," she concluded.

(kpl/gtr)