Ivan Gunawan's Clever Strategy to Keep Spoiling Customers at Home

Kapanlagi.com - The Covid-19 pandemic undeniably has greatly hindered the public economy. Business people, traders, and other service providers have to accept a drastic decrease in turnover because the public is currently being urged to quarantine at home.

However, recently Ivan Gunawan decided to introduce a new business resulting from a collaboration with Rossa. On Monday (6/4), the famous designer launched the Minimekidz website, which can be said to be an online marketplace for children's clothing.

"We support people to stay at home, that's why we created a new website with a fresh look and, of course, easier, safer, and more comfortable to access by everyone, especially for our customers who are mostly women," said Igun when interviewed by the media on Monday (6/4).

1. Experience Like Direct Shopping

Ivan Gunawan / Credit: Personal Documentation

The website is indeed designed with a simple and attractive appearance. In addition, the collection of outfits offered is also very complete with attractive prices and offers, including ways to mix and match each product. Like the experience of shopping directly in a store, users will also be guided digitally from choosing products to the transaction process.

"Even though we shop through the website, consumers will feel like shopping directly. Because there is guidance from the shopper. So it will provide a more personal experience to each consumer. But what is certain is that shopping digitally here is definitely more comfortable and safe," he continued.

2. Required to Innovate

Igun does not deny that the business turnover he manages is currently declining. He chooses to comply with government regulations by closing the store to avoid crowds. Therefore, he tries to always innovate so that his business can get back on track.

"We fully support and comply with government regulations for the health of all of us by staying at home. For that, you continue to push our marketing strategies online. That is why we continue to develop the latest technology that makes it easier, basically spoiling its users so that they have a pleasant shopping experience at Mandjha, Khalif, and Minime," said Igun.

"(Turnover) Will definitely have an impact and decrease. And not only our business. The global economy is also declining. But this way, we are required to be more creative towards faster digital marketing. And we always prioritize consumer comfort, that's why we always make changes for the better, like what we launched today, the latest Minimekidz.com website," he added.

3. Give Discounts and Gifts

Ivan Gunawan / Credit: Personal Documentation

Igun then implements a strategy of providing discounts or gifts to anyone who shops online at his store. This is done not only for profit, but also to encourage people to stay at home.

"Fathers, mothers, everyone should stay at home, let us work and serve online purchases. For those who stay at home and shop online, we will give lots of bonuses, one of which is hand sanitizer, so come on, hurry up and shop Mandjha, Khalif, and Minime online," said the guy who is rumored to be close to Ayu Ting Ting.

(kpl/gtr)