Labeled as a Fashion Icon, Angel Lelga Introduces Affordable Muslim Clothing Brand

Kapanlagi.com - Angel Lelga is one of the local artists with a fashionable and iconic fashion style. It's no wonder that she is often regarded as a fashion icon by women, especially Muslim women.

According to this 35-year-old woman, appearance does give a very important first impression. Therefore, she always tries to look perfect on every occasion. Angel is also never hesitant to mix and match outfits to create a fresh yet still modest appearance.

"I really like the world of fashion, that's why I apply many trendy fashion styles both domestically and internationally. But I adjust these styles to my modest hijab style," said Angel in a press release received by KapanLagi.com recently.

1. Introducing the ANGEL LELGA Brand

Photo Credit: Personal Documentation

It is not uncommon for Angel to be asked by fans about every outfit she wears. Based on that fact, the SUSUK POCONG film actress came up with the idea to create her own fashion brand called ANGEL LELGA.

"I am often asked where I buy clothes, who designs them, and what brand they are. But the truth is, most of my clothes are custom-made by a tailor. From there, I thought about how to make the clothes I wear wearable by others. So I created the Angel Lelga Style. Clothes with the Angel Lelga brand that hopefully can be accepted by the wider community," she said.

2. Flowery Themed Collection

Photo Credit: Personal Documentation

Last Friday (11/12), Angel Lelga launched a limited edition collection aimed at all groups. The collection is complete, ranging from tunics, scarves, pashminas, top-bottom sets, pants, jackets, and more. Angel chose the Flowery theme for her first season collection.

"For colors, I like sweet colors that are popular among women such as pink, purple, and basic colors. Besides making the skin look beautiful, these colors can also be easily matched with various types of clothes," she added.

As for the price, Angel Lelga offers affordable prices, ranging from IDR 100,000 to IDR 400,000. The former wife of Vicky Prasetyo is well aware of the difficult economic conditions faced by the public.

"I want to reach a wide range of people. Especially in the current economic situation due to the pandemic. I want to make women able to have a complete style at an affordable price," she explained.

3. Reliable Design and Marketing Team

Photo Credit: Personal Documentation

Although the fashion items she sells are quite affordable, Angel Lelga doesn't compromise on quality. She collaborates with a reliable team of designers and marketers led by Dewa Eka Prayoga. For those who don't know, Dewa Eka Prayoga is a digital marketing expert.

"Alhamdulillah, the designers who work with me understand me and have experience in the Muslim clothing business. So when I have an idea about a clothing design, I explain it and my team can perfectly visualize my idea," she explained.

"Together with Kang Dewa and the team, we are not just following trends in this clothing business. I want to run a long-lasting and beneficial business, especially in difficult times like now. I want the business I pursue to create new job opportunities for others. And that's why I need Kang Dewa, who is highly skilled in marketing, to run it," she concluded.

(kpl/gtr)