Nur Asia, Sandiaga Uno's Wife, Doesn't Have Too Many Jewelry Collections

Kapanlagi.com - Sandiaga Uno's wife, Nur Asia, attended the launch event of Passion Prive's masterpiece collection. Not only as a guest, Nur Asia also expressed her support for Passion Prive's decision to release a collection themed 'Permata Nusantara' (Archipelago Gem).

The presented collection is a collaboration between Passion Prive and designer Yulie Nasution, who is the founder of Yulindra Gallery. There are five designs inspired by tourist destinations in Indonesia, namely Danua Toba, Borobudur, Likupang, Labuan Bajo, and Mandalika.

"Airyn Tanu (COO of Passion Prive) is one of the observers of Indonesia. In this pandemic era, he provides opportunities for the nation's children because Indonesia is indeed very beautiful. If we appreciate Lake Toba and the 5 priority destinations, I fully support it," said Nur Asia at the Grand Hyatt, Jakarta, on Friday (23/4) yesterday.

1. Not Too Much Jewelry Collection

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However, in reality, the Tourism Advisor of the Ministry of Tourism and Creative Economy does not have too many jewelry collections. The form of support is because Mrs. Nur likes the vision and mission for this latest jewelry collection.

"Because if it's not now, when will we give a good launch for Indonesia? So it's time for Airyn, besides having a high dedication to Indonesia. As for jewelry, it's relatively not much. So, some of the antique jewelry is from my sister who is a collector," she continued.

2. Not Just Any Design

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This program itself started to be considered last year. And it took 2 months from design to production. Although it was fast, the quality is very guaranteed.

"And coincidentally, the government also appointed destination cities. In my opinion, if we can create jewelry that represents the story of the 5 tourist cities, why not? For the future, we will show it on an international scale. So, this is a masterpiece. Indeed, we design 1 product 1 item. The prices range from more than 200 million IDR, some are in the 300 million IDR range, and there are also some in the 80 million IDR range. It depends on the diamond specifications and the material from the base material," Airyn Tanu explained.

(kpl/mhr)