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Kapanlagi.com - Singer Pinkan Mambo is once again capturing public attention, not because of her latest musical work, but rather the story behind her home-based donut business. The culinary business journey of Pinkan Mambo is indeed full of surprises. After previously succeeding with fried bananas, the 43-year-old singer has now ventured into the business world by selling donuts. Who would have thought that this idea was born out of mere curiosity.
It all started when Pinkan was making snacks for her children while doing a live broadcast on TikTok. Unexpectedly, the activity of frying donuts drastically boosted her viewer count. Pinkan admitted she was shocked when she suddenly received a transfer of Rp 10 million from a 'sultan' to buy her donuts.
Pinkan Mambo started her donut business from content for a live broadcast on TikTok. Initially, she just casually made donuts as snacks for her children about five years ago.
"At that time, I was just experimenting with my kids, frying donuts and stuff about 5 years ago," said Pinkan Mambo when met in the Tendean area, South Jakarta, recently.
"Then when I was playing TikTok, I was making snacks for my kids, and while I was making snacks live, the viewers kept increasing, so I thought, why not just fry donuts during the live, since the viewers were going up," Pinkan continued.
Pinkan Mambo's donuts are sold at a price of Rp 200,000 per box or per dozen. Although she faced criticism for the price being considered disproportionate, Pinkan responded to the criticism with confidence.
The increase in the number of viewers from 4,000 to 15,000 people made her see an opportunity. The more viewers, the greater the chance to receive 'donations' on TikTok.
"From 4,000 it can become 15,000 people, so when the number of people increases, the chances of getting donations also increase," she explained.
The turning point for Pinkan's donut business occurred when she urgently needed money. She jokingly sent a direct message (DM) to someone she referred to as 'sultan'. Shortly after, the 'sultan' transferred Rp 10 million to buy her donuts.
"One day I DM'd, 'I need money to pay for something', was it 8 million or 5 million, oh I don't have money for the car yet, what should I do? I just DM'd the Sultan," she said.
Without further ado, the person immediately transferred a large sum of money to buy donuts that weren't even officially on sale at that time.
"'Hey boss, do you want Pinkan to sell donuts?', 'give me your account number, I have transferred 10 million', he bought donuts for 10 million, and that was the first time I received a pre-order," she concluded, marking the official start of her donut business.
Pinkan admitted to being shocked by the unexpected response from the 'sultan'. Although the identity of the 'sultan' was not explicitly mentioned, many netizens speculated that the philanthropic figure was Raffi Ahmad, who is often dubbed 'Sultan Andara'.
What made Pinkan Mambo start selling donuts? Pinkan Mambo started selling donuts because she was playfully making snacks for her children during a live broadcast on TikTok.
How much do Pinkan Mambo's donuts cost? Pinkan Mambo's donuts are sold for Rp 200,000 per box or per dozen.
Who is the 'sultan' that transferred Rp 10 million to Pinkan Mambo? The identity of the 'sultan' was not mentioned, but many netizens speculated that it was Raffi Ahmad.
Where does Pinkan Mambo get income besides selling donuts? Pinkan Mambo also earns income from 'saweran' or gifts during live broadcasts on the TikTok platform.
(kpl/aal/fbi)
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