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Sheila Dara feels mixed emotions when entrusted to be the ambassador for the Indonesian Film Festival (FFI) 2025. She even admitted to questioning why she was chosen for such a role.
The feeling of doubt arose because Sheila felt she was not experienced enough compared to others who had been involved in film festival activities for a longer time. She expressed this directly to the Chairperson of the FFI Program Committee, Prilly Latuconsina. Read more about it below!
"It feels really mixed. I feel honored but I did ask Prilly, why me?," said Sheila Dara when met in the Senayan area, Central Jakarta, Tuesday (1/7/2025).
The doubt is not because of rejecting the task, but rather a reflection on the great responsibility that she will bear. Nevertheless, Sheila eventually felt confident after hearing the reason from Prilly directly.
"Actually, it's not rejection; I expressed my doubts to Prilly about why I should. But Prilly gave me reasons that made me confident to join," she said. "And it feels like this is a brand new experience and seems like a very enjoyable and important learning space for me moving forward," she continued.
As a developing public figure, Sheila sees her role as an ambassador not as a burden, but as a golden opportunity to learn. Moreover, she observes how her seniors at FFI provide real examples in addressing challenges. "It's not (a burden). I feel like I see this as an opportunity. Earlier, I saw Kak Bayu and Prilly answering questions, and it was like wow, their insights are truly vast," she said.
Sheila is impressed by Ario Bayu and Prilly, who appeared convincing as representatives of FFI. According to her, both figures serve as role models in understanding the essence and direction of the festival's organization.
The selection of FFI ambassadors for 2025 not only chose Sheila Dara. Actor Ringgo Agus Rahman was also entrusted with a similar role for this year's edition.
However, Ringgo was unable to attend the launch event because he is on vacation with his family. Sheila also admitted that she hasn't had the chance to communicate further with him. "Actually, I am a bit sad that he is not here today because I am alone, and I am scared. But since we have known each other for quite some time, this will be a very enjoyable journey," said Sheila.
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