Presenting Chelsea Islan-Ayla Dimitri, Rexona Brightest Squad Hunt 2020 Success and Exciting

Kapanlagi.com - Who can doubt the charm of a Chelsea Islan? This beautiful artist is not only loveable, but also so inspirational and can be a role model for women throughout Indonesia. No wonder the beautiful girl born on June 2, 1995, was appointed as the Brand Ambassador of Rexona Dry Serum. Well, to share inspiration for young women in the country to continue developing themselves, Chelsea Islan became one of the special guests at the Awarding Moment of Rexona Brightest Squad 2020, which is the highlight of the Rexona Brightest Squad Hunt 2020 event. Before knowing the excitement of the event, let's take a look at the series of events since the beginning!

Journey Brightest Squad Hunt 2020: From Screening to the Top 10 Best Finalists

The Brightest Squad Hunt 2020 started with the opening of registration in October 2020. No wonder this event has attracted the attention of many women in the country because there are so many benefits offered if they succeed in becoming the winner. From around 300 applicants, 20 will be selected to advance to the next round. Then from the top 10 finalists, they will be filtered again to become the top 3 winners of the Brightest Squad Hunt 2020.

Indah Nada Puspita-Ayla Dimitri Sharing Knowledge in Coaching Class Session

After the first phase is completed, the next step is the Coaching Class with a lineup of favorite influencers held online on November 24, 2020. Curious about who the speakers are? Starting with Anggya Kumala (Senior Brand Manager Rexona Deodorant) who will discuss Be a Confident Influencer with Rexona Dry Serum, then there's also Amelia Ayu Kinanti (Editor In Chief Fimela) who will talk about Writing a Killer Caption.

Even more inspiring because of the Creative Entrepreneur, Indah Nada Puspita invites 20 finalists to talk about Modesty with Hijab Fashion Business Content. And Fashion & Lifestyle Influencer, Ayla Dimitri also doesn't miss the opportunity to discuss in a session titled "How To Get Inspiring Content ala Ayla Dimitri". Lastly, there's Natalia Kiantoro (Fashion Designer) who will discuss a theme titled How To Boost Your Style with Confidence.

As an influencer, it's really important to constantly explore quality content so that you can always share inspiration. Regarding this matter, Ayla Dimitri shares how to become a brightest influencer or content creator. There are various aspects that need to be considered, starting from finding things that inspire yourself first, creating a moodboard and visualizing your ideas, making a list of needs, to contacting the necessary people.

"I'm really excited to collaborate with Rexona because we have the same mission and campaign. And that can make an impact that cross markets to relate to more audiences," explained Ayla Dimitri.

Anggya Kumala, as the Senior Brand Manager of Rexona Deodorant, elaborated in more detail about the importance of maintaining self-confidence in order to become an inspirational influencer. In this case, having bright underarms is an important point that should not be underestimated. This is where Rexona Dry Serum plays a role as the most optimal brightener with various advantages such as Multiple Whitening Action with several product ranges.

"This product is the most innovative product in Indonesia at the moment because it has the most optimal content from Rexona. It contains 10 times extra whitening formula, 2 times faster than regular roll-on with various fragrance options. It can be adjusted to each person's preference. Our hope is that we want a brighter day, brighter underarm. The product is already available on the market, can be used daily, and you can feel the benefits yourself," explained Anggya Kumala.

The Most Festive Moment, Awarding Night Brightest Squad Hunt 2020

Rexona Brightest Squad Hunt 2020 reached its peak with the Awarding Night. At that moment, an experienced jury was present to select 3 winners from the top 10 finalists. Who are they? Starting from Anggya Kumala (Senior Brand Manager Rexona), Chelsea Islan (Brand ambassador Rexona Dry serum), Ayu Kinanti (Editor in Chief Fimela), Ayla Dimitri (Fashion & Lifestyle Influencer), Indah Nada (Creative Entrepreneur), and Karina Nadilla (Putri Indonesia 2017).

Awarding Night Brightest Squad Hunt 2020 went on very lively thanks to a series of exciting events. Starting from the screening of the Journey video, Talkshow and Sharing Session, Q&A Session, Fashion Presentation, Final Judging Moment, and the Crowning Moment. During the judging session, the jury panel provided various important and valuable insights to the participants.

For example, Karina Nadila shared about the importance of digging deep into our values. For her, this is crucial in order to continue evolving as a confident woman.

“Always stay true to myself, always show the best side of ourselves. Show the spirit of never giving up and always being willing to learn. Must always believe in ourselves, know our worth so that we always become someone who believes in ourselves," said Karina Nadila.

Moving on to the interesting Q&A Session, one of them is when Ayu Kinanti (Editor in Chief Fimela) asked Alexandra Del Viera about how to respond to negative comments from Netizens. In this opportunity, she gave a brilliant answer.

"Because we can't control other people's opinions, but we can control our response to those negative responses and comments. So as a response, I won't pay attention to them, or if it's too much, I will block them so that their words don't become a boomerang for myself," answered Alexandra.

After the Q&A Session, the event continued with a virtual Fashion Presentation wearing designs by Natalia Kiantoro. This session successfully explored the charm of the participants to the maximum.

In the end, 3 best finalists were selected who were entitled to receive millions of rupiah and an exclusive partnership contract for content collaboration as Rexona Brightest Squad Influencers, until receiving the latest and innovative free products from Rexona. The winners include third place achieved by Karlina Indriati, second place Nabilah Zikariyah, and the winner of Rexona Brightest Squad Hunt 2020 achieved by Fiqdira.

Once again, congratulations for the winners and don't stop bringing inspiration to Indonesian women together with Rexona!

(kpl/zki)