Selected as Brand Ambassador for Skincare Products, Mahalini Wants to Raise Awareness of the Importance of Taking Care of the Skin

Kapanlagi.com - Mahalini Raharja is currently one of the most respected young singers. In the near future, she is ready to hold a solo concert titled Fabula 2.0 Live in Concert.

Leading up to the concert, which will be held at Basket Hall Senayan on Saturday (14/10), Mahalini has given good news to the public, especially her fans called Mylinz. The news is that she has officially become the brand ambassador for JGlow Skincare, a beauty product from Bandung.

"I am very happy to be entrusted as a brand ambassador. I have been entrusted to set an example and raise awareness among the public, especially young people, about the importance of taking care of skin health," said Mahalini as quoted from a text message received by KapanLagi.com, on Tuesday (10/10).

1. Competing to Improve Innovation

Amid the onslaught of foreign beauty products, Mahalini said that local brands are also equally good in terms of quality and benefits. Moreover, now domestic brands are daring to compete by continuously improving innovation.

"To prove that local skincare can also progress, they are willing to develop with the innovations they have amidst the current skincare trend," said the singer of the song 'Sial'.

2. Reasons for Choosing Mahalini as Brand Ambassador

Tika Sartika, the owner, said that the reason for choosing Mahalini as the brand ambassador is because of her popularity. She hopes that after partnering with her boyfriend Rizky Febian, her products will be more widely known.

"With the presence of Mahalini as the newest brand ambassador, I hope to make a big impact on the beauty industry, especially for JGlow Skincare. So that it can be more recognized by all layers of Indonesian society," said Tika.

(kpl/abs/sry)