Shopee 12.12 Birthday Sale X JKT48, Celebrating 8 Years of Providing the Best Innovations and Creations

Kapanlagi.com - The long-awaited celebration of Shopee 12.12 Birthday Sale is finally here. After 8 years of innovation and positive impact for users, Shopee once again presents an exciting year-end campaign with various interesting activities and the best offers. On the other hand, Shopee also sees this moment as a form of appreciation for the contributors who have supported its growth and collaboration.

During this campaign, Shopee also collaborates with one of Indonesia's idol groups, namely JKT48. Not only that, the campaign series, which will run from November 13th to December 12th, 2023, will present a series of special promotions such as Free Shipping Party Rp0, Year-End Promotions and Bonuses of 12M.

Daniel Minardi, Head of Brands Management & Digital Product at Shopee Indonesia, said, "Since its inception in 2015, Shopee has had a mission to improve the quality of life for its users, both buyers and sellers. Along with the potential offered by digital transformation, which began to attract public attention in that year, we believe that this development is also accompanied by the emergence of new solutions and opportunities. Various collaboration programs, initiatives, and innovative features have been introduced by Shopee as a tangible form of our commitment to be a platform that supports and prioritizes the needs of the entire ecosystem."

Shopee Creates Consistent Growth for the Entire Ecosystem

The role and function of Shopee go beyond being a platform that connects sellers and buyers. The opportunities and significant influence brought about by various initiative programs and innovative features over the past 8 years have had different impacts on each ecosystem in Indonesia. Understanding the characteristics of shopping behavior and the needs of the community is one of the key factors in being able to present an online shopping destination that offers the best experience. Shopee continues to move along with technological advancements, changes in shopping behavior, market dynamics, and the evolving needs and preferences of users.

• Becoming a solution

Indonesia's market has tremendous potential, not only because of its vast territory and abundant population, but also driven by the rapid growth of online shopping trends. Recognizing this potential, since its inception, Shopee has consistently used a customer-focused approach strategy to provide a platform and become a solution that can offer an easy and seamless online shopping experience, from browsing products to check out and delivery to the buyer's hands. This is also what drives Shopee to collaborate with many parties such as logistics and banks to provide a variety of payment and delivery options according to each user's preference.

• Fulfilling the needs of all users

Not only standing alone, innovative offerings and features are also presented along with a series of campaigns with different themes. The excitement of year-end festivals, starting from 9.9 Super Shopping Day to 12.12 Birthday Sale, has become a series that users have utilized to maximize their long-standing needs. The series of campaigns also evolve with different themes.

Through the 3.3 Grand Fashion Sale, Big Ramadan Sale, 6.6 Mega Electronics Sale, 8.8 Beauty & Fashion Festival, this year Shopee strives to provide solutions to meet specific needs and moments. At the same time, the positive impact is not only felt by buyers, but also simultaneously offers opportunities for businesses in each category to increase their exposure.

In addition, favorite features or programs used by users are also used as themes for some campaigns, such as COD 2.2 Sale and 7.7 Live Bombastic Sale. This is not only to meet needs, but also to enhance engagement and interaction.

• Create positive impact & encourage potential

Becoming an extension between sellers and buyers is the main function presented through the Shopee platform. The increasing enthusiasm of the community to make online shopping as an alternative to shopping is the main factor in the growth of the existence of local brands and MSMEs in Indonesia that utilize Shopee to enhance online presence and reach a wider market.

Recognizing the importance of providing opportunities to continue developing businesses, Shopee presents a number of initiatives to provide end-to-end assistance for local business players. Starting from the establishment of Shopee MSME Campus and Shopee Export MSME Campus, which are now spread across various cities, they are designed to provide education, training, and mentoring for MSMEs directly from the Dedicated Shopee Team.

Aware of the great potential held by local brands and Indonesian MSMEs, Shopee also initiates the Shopee Export Program to assist local business players in reaching markets abroad by opening export access to Southeast Asia, East Asia, and Latin America.

Nafiatul Iza, Public Relations Seradia, said, "It's hard to believe that we have been with Shopee for 4 years since 2019, and Shopee has played a big role in Seradia's business journey. Various Shopee programs and campaigns that we have participated in have helped us to continue growing. Every Shopee campaign, users' enthusiasm for Seradia products has significantly increased. On the peak of 9.9 Super Shopping Day, orders for Seradia products increased 10 times compared to regular days. This achievement is also evident in the recent 10.10 Brands Festival campaign. In addition, thanks to the Shopee Export Program, Seradia has the opportunity to expand our sales reach overseas. We are also proud that through Shopee, Seradia can showcase the authentic Indonesian Muslim fashion to consumers in the international market."

In this 12.12 Birthday Sale, Seradia will present various promotions, such as up to 60% discount for selected products, purchase vouchers without minimum purchase, and there will be a collection of Seradia collaboration products launched exclusively on Shopee.

Celebrate the Excitement at Shopee 12.12 Birthday Sale

After previously collaborating in the 11.11 Big Sale campaign, Shopee once again partners with JKT48 represented by Zee JKT48, Freya JKT48, Gracia JKT48, and Christy JKT48 to be part of the festive 12.12 Birthday Sale campaign. In this press conference, JKT48 appeared as one of the speakers who shared their journey and efforts as young people with the spirit to constantly develop amidst the rapidly changing entertainment world, as well as providing their perspective as Shopee users who have experienced the benefits and convenience brought by various innovative technologies.

JKT48 members said, "In addition to helping meet our needs, we also feel that Shopee provides an opportunity for everyone to develop, including JKT48. Starting from allowing us to collaborate and interact with fans through live streaming on Shopee, and also through events like TV shows where we have the opportunity to perform with a number of top Indonesian artists. In addition, not long ago, we also had the grand launching of the JKT48 Official Store on Shopee, which certainly makes it easier for our fans to buy official JKT48 merchandise conveniently and take advantage of various attractive offers on Shopee!"

To further complete the excitement and fun that concludes the year-end shopping festival, Shopee has prepared a special GEBYAR PROMO for Everything 12 on Shopee, ShopeePay, SPayLater, Seabank & Shopee Food, which includes Shopping Promo up to 1.2 million IDR, Shopee Pay & SPayLater QRIS Promo, Opening an Account & Saving up to 120 thousand IDR with Seabank, ShopeeFood Menu starting from 12 thousand IDR, and various other attractive bank promotions. Not only that, throughout this 12.12 campaign, users can enjoy the best offers, Shopee Live Cheap Discount twice a day at 12.00 and 20.00 WIB (Western Indonesia Time). Note the promotions and the time, don't miss out!

For those of you who are still curious about surprises and more information about the 12.12 Birthday Sale, let's check it out through this link. Do not miss it, also download the Shopee app for free through the App Store or Google Play and immediately activate ShopeePay.

(kpl/glo)