Kapanlagi.com - The Ministry of Creative Economy (Kemenparekraf) emphasizes the importance of intellectual property (IP) protection for Indonesian content creators. Through the Creative Economy Agency (Bekraf), the government has initiated the Content Next Level program to encourage content creators to manage their works better and obtain fair economic rights.
In the launch of this program, Kemenparekraf partnered with 13 Nadi Group as strategic partners. This program targets 1,001 content creators across Indonesia, aiming to provide education related to IP management as well as appreciation for creators who consistently produce positive content.
"The chain of this business model is content to the next level, not just chasing subscribers," said Deputy Minister of Creative Economy Irene Umar when met in the Mangkuluhur area, South Jakarta, Thursday (23/1/2025).
The content creator industry is considered to have a significant role in the growth of the digital economy. Irene hopes that Indonesian content creators can elevate the level of their work to support the target of a Gross Domestic Product (GDP) growth of 8.37% in the creative economy by 2029.
"Let's move towards a golden Indonesia and a better world. Let's level up together," added Irene.
Meanwhile, the Deputy for Digital Creativity and Technology at the Ministry of Tourism and Creative Economy, Muhammad Neil El Himam, revealed several challenges faced by content creators. One of them is the low revenue per mille (RPM) and cost per mille (CPM) for advertisers in Indonesia.
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"Many content creators with millions of followers struggle to earn a decent income because RPM and CPM in Indonesia are relatively low," explained Neil.
Another issue highlighted by Neil is the practice of reposting content without permission, which violates copyright. According to him, intellectual property protection can help creators maintain control over their work.
"Intellectual property protection provides opportunities for creators to monetize reposted content or to request removal if necessary," he asserted.
© KapanLagi.com/Sahal Fadhli
As a partner of Kemenparekraf, 13 Nadi Group supports the development of content creators through mentoring and digital asset management. Sugio Wibowo, a representative from 13 Nadi Group, explained that they are committed to helping creators utilize intellectual property protection as capital to continue growing.
"We ensure that intellectual property protection can be capital for creators to continue developing their channels," said Sugio.
The "Content Next Level" program is open to content creators throughout Indonesia who can register via www.1001kreatorkonten.id. In addition, Kemenparekraf also awards five content creators who are considered consistent in producing positive and educational content, especially for children and teenagers.
© KapanLagi.com/Sahal Fadhli
The award recipients are Leika Garudita, Alfarid Ramadani (Omped Visual), Yudist Ardhana, Brando Franco Windah (Windah Basudara), Zuniyati (Zuni and Family), and Ketut Yoga Yudistira (Kok Bisa).
Windah Basudara, one of the award recipients, expressed his gratitude towards this program. He hopes that the "Content Next Level" program can provide broader benefits for content creators in Indonesia.
"As a content creator, I greatly appreciate the Content Next Level program. From here, I received education and became aware of how to manage digital assets better. Of course, we hope that this program and intellectual property protection can reach more Indonesian content creators," said Windah.
With this program, it is hoped that content creators in Indonesia can better appreciate their own works and make them valuable assets. Support from the government and partners like 13 Nadi Group is a first step towards a better creative economy ecosystem.
(kpl/aal/fbi)
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