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The Success Story of Actor Aris Kurniawan Building the Business 'Tahu Bakso Sang Pendekar' for 12 Years, From Customer to Boss

The Success Story of Actor Aris Kurniawan Building the Business 'Tahu Bakso Sang Pendekar' for 12 Years, From Customer to Boss

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The Success Story of Actor Aris Kurniawan Building the Business 'Tahu Bakso Sang Pendekar' for 12 Years, From Customer to Boss

The name Aris Kurniawan is closely associated with the image of an action actor in the era of colossal soap operas. However, behind the scenes, he is a resilient culinary entrepreneur who has built his business for over a decade. Who would have thought that the tahu bakso business, which is now one of his sources of income, has actually been started 12 years ago.

Aris recounts the beginning of his journey in the culinary world. The man from Pati, Central Java admits that it all started from his hobby of enjoying tahu bakso.

"If we talk about when it started, that was 12 years ago. It's been quite a while, yes, 12 years ago. There are many stories from that tahu bakso, back then we were just customers, and we loved eating tahu," said Aris Kurniawan during a conversation with KapanLagi.com, Monday (4/8/2025).

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From a loyal customer, he then saw a promising business opportunity. Aris felt that the meatballs he usually ate could be developed into a more premium product with better quality to reach a wider market.

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"Finally found a place that I feel the tofu is different, the filling is delicious, but if it's filled with better quality, premium, it seems like the market could be wider, right?" he said.

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Now, his business is not just 'Dapur Atar', but it has already established a new brand that is very much associated with his image in the entertainment world. This actor proudly introduces 'Tahu Bakso Sang Pendekar' as his new product line.

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"If now Tahu Bakso Sang Pendekar. So it's not really a shift, we are trying to break the segment because there was a request from some of our fans from the colossal era, so we created Tahu Bakso Sang Pendekar," explained Aris Kurniawan.

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One of the keys to success is continuous innovation. Aris explained that he does not want to get stuck in the same market competition, so he creates various product variants to provide diverse options for consumers.

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"We also innovate in making tofu variants. From the basic ones, regular, premium, super premium, super duper premium," he explained.

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More than just selling, Aris also opens opportunities for anyone who wants to experience the sweetness of this tofu meatball business. He emphasizes that he is opening a partnership system for the wider community.

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"I also open partnerships, bro. So for friends, yes, food lovers and KL Lovers viewers, if you're interested in the business, feel free to check it out," he said.

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The actor Aji Basa Pamungkas also advised not to underestimate businesses that seem simple, like selling tofu. According to him, with the right system and scale, even small businesses can yield extraordinary results.

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"Because don't think of this as small, bro. This is one, if multiplied by ten thousand, wow, every day, it's really crazy from tofu," he concluded.