Usually Buying Jewelry in Tokyo, Herjunot Ali Releases Diamond Collection

Kapanlagi.com - Starting from an unfulfilled need, Herjunot Ali looked at the market opportunity in the field of diamond jewelry with a male segmentation. Recently, the actor of the movie ANTOLOGI RASA introduced the latest jewelry collaboration with Passion Jawelry to the public.

The jewelry collection is named Noir, which means black in French. Junot and Airyn Tanu, the COO of Passion Jewelry, wanted the collection to have a masculine, stylish, youthful, and suitable impression for men.

"Accessories are more about making a statement. Until now, men have been able to buy watches, but sometimes there is a desire to wear jewelry that is not well accommodated. So I see a gap there," Junot said in Pondok Indah area, Wednesday (28/4) yesterday.

"This is one of the things we created together. From black diamonds, the gold is also chromed in black, so it looks youthful, not heavy, but fashionable. Noir can also be worn by women, it is unisex," added Airyn Tanu.

1. Usually Buy in Tokyo

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The jewelry designs are not far from Junot's personal taste, which is simple, classic, and can be worn for any occasion. Besides enhancing the appearance, diamond jewelry can also be used as an investment.

"Until now, I had to buy in Tokyo, that's why there is a desire to make it here. Most of the time, when I want to buy accessories, I usually go to Tokyo, and finally, Mrs. Airyn came up with the concept, 'Why don't men wear them often?' Because they are not provided with the models they like," Junot continued.

2. Price

In terms of price, Junot's and Passion Jewelry's collections are intentionally not priced too high, around Rp 25 million to Rp 30 million. Both hope that the Noir collection can be accepted by the wider community.

"Junot dares to express himself, and we plan to create something even more extreme in the future," concluded Airyn.

(kpl/mhr)