Album Promotion Goes Global, Denny Caknan Appears on E-Billboard Taiwan

Kapanlagi.com - Dangdut singer Denny Caknan continues to attract attention with strategic steps in promoting his album. After his viral actions at the Barcelona stadium and in Taiwan, Denny is now featured on the E-Billboard in Taiwan as part of the promotional campaign for Denny Caknan Live at Zepp Kuala Lumpur.

Wisnu Wicaksana, a representative from A&R Megah Music, revealed that this is one of the marketing strategies designed to expand Denny's music reach to the international market.

"This is one of our marketing strategies to promote Denny Caknan Live at Zepp Kuala Lumpur," Wisnu explained during an interview on Thursday (21/11/2024).

1. Out-of-Home Promotion

According to Wisnu, Taiwan was chosen as one of the locations for Out-of-Home (OOH) promotion after seeing the positive response to Denny's performance in the country.

"After performing at the Barcelona stadium and the viral stage act in Taiwan, we chose Taiwan as the next OOH promotion location," he said.

2. Dangdut Goes International

This strategy aims not only to introduce Denny Caknan to a wider audience but also to build his reputation as one of the dangdut artists with global achievements.

"We want to show that dangdut can go international, and Denny is a real proof that Indonesian music has great appeal abroad," added Wisnu.

3. Back to the Homeland

With his face displayed on one of the largest digital billboards in Taiwan, Denny Caknan further proves his existence in the international entertainment world. This move has also received positive responses from fans on social media, who are proud to see Denny's success on the global stage.

Wisnu also hinted that the next promotion location could return to the homeland or even to Denny's hometown in Ngawi.

"We'll just have to wait and see whether Jakarta or perhaps Ngawi will be the next location," he said.

4. Breaking Geographical Boundaries

This success marks a new chapter in Denny Caknan's career as a dangdut musician who is able to break geographical boundaries. Megah Music is optimistic that, with ongoing promotions, Denny's latest album will receive wider appreciation, both domestically and internationally.

With a well-prepared promotion strategy, Denny Caknan is now not only a pride of Indonesia but also one of the new faces of dangdut recognized at the international level.

(kpl/aal/rsp)