This is How Inul Daratista Helps Micro, Small, and Medium Enterprises (UMKM) During the Covid-19 Pandemic

Kapanlagi.com - Inul Daratista's karaoke business has not been running since the Covid-19 pandemic hit Indonesia. However, this has not stopped her from starting a new business. This time, Adam Suseno's wife launched an application called Keyta.

According to Inul Daratista, the application is designed to help UMKM entrepreneurs market their products online. Therefore, the mother of one hopes that her application can help UMKM entrepreneurs during the current pandemic.

"I'm really proud when someone asks who made the backup (application), there is no backup from anyone. This is purely the hard work of my friends, my best friends, my team, and Inul Management. I say thank you," said Inul through a virtual press conference on Tuesday (22/2).

1. Since 2019

Inul Daratista Helps SMEs During the Covid-19 Pandemic © Istimewa

Apparently, the application has been developed by Inul Daratista since 2019. However, she is not alone and collaborates with Jacqueline Latip, the founder of Keyta. However, because the features in the Keyta application had to be completed, it could only be launched this year.

"The idea has been there since 2019 when I sold goods. Many admins (salespeople) provided good input and were very helpful. Finally, we perfected it. We added the features," said Inul.

2. Will Be Helped

Inul Daratista believes that many SMEs will be helped by the application because they can market their products online.

"My hope is that this keyboard application can be enjoyed by business people who really need this application. It is very helpful, like a multi-talented artist. Everything can be used effectively from top to bottom," concluded Inul Daratista.

(kpl/aal/tdr)