An Anti Mainstream Breakthrough, the Film 'PENGIN HIJRAH' Holds a Musical Drama Before Its Release in Theaters - Producer Reveals the Reason

Kapanlagi.com - A new breakthrough in the Indonesian film industry comes from the production house Sinemata Buana Kreasindo (SBK). Their latest film titled PENGIN HIJRAH takes a very unusual promotional route and has successfully piqued the curiosity of many.

On Thursday, (3/7/2025), they officially released the teaser poster, trailer, and Original Sound Track (OST) for the film. The launch event was held at an event titled Explore the Land of the Imams in the auditorium of UIN Syarif Hidayatullah, South Jakarta.

The film is shot in a serious location, namely Uzbekistan. This exotic and historically rich visual backdrop is one of the main attractions of the film that raises themes relevant to young people.

"Tashkent, Samarkand, and Bukhara. These three cities in Uzbekistan serve as the visual backdrop and story of the film Pengin Hijrah," said a production representative.

1. Inspired by the Hadith narrated by Imam Bukhari

Instagram.com/penginhijrah.film

The city of Samarkand, which is the location of Imam Bukhari's tomb, is referred to as the most special production location. The story of this film is inspired by the hadith narrated by Imam Bukhari about the intention in migrating. It centers around the journey of a young person who wants to become a better individual, wrapped in a romantic drama that is both touching and entertaining.

Not only visually, but the musical aspect is also worked on with totality. The OST titled Arah Bersamamu performed by Nadzira Syafa is rearranged with orchestral touches, with the music video also filmed in Uzbekistan.

"Our presence is perfectly timed. Winter has just begun, but the snow fell early. It creates a poignant and romantic visual for the music video," said Rendy Gunawan, producer of the film Pengin Hijrah.

2. Adapted into a Musical Drama Performance

Instagram.com/penginhijrah.film

However, what stands out the most is their promotional strategy. Long before the film is released, PENGIN HIJRAH will first be adapted into a musical drama performance that will be held on August 23 and 24, 2025, at Graha Bhakti Budaya, Taman Ismail Marzuki.

Rendy Gunawan as the producer explained that this step is a creative process intentionally made different to provide a new way to enjoy and promote a film.

"There is a desire to appreciate new works and a new way of promoting films. Typically, musicals are produced after the film is released and successful. We are undertaking a different creative process. The musical drama Pengin Hijrah serves as a kind of road to the movie," explained Rendy Gunawan.

(kpl/aal/dyn)