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'BADARAWUHI DI DESA PENARI' to be Released on Eid, Producer Reveals Marketing Strategy Will be Different from 'KKN DI DESA PENARI'

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'BADARAWUHI DI DESA PENARI' to be Released on Eid, Producer Reveals Marketing Strategy Will be Different from 'KKN DI DESA PENARI' Film Badarawuhi Di Desa Penari will be released during Eid ©KapanLagi.com/Adi Abbas Nugroho

Kapanlagi.com - The horror film BADARAWUHI DI DESA PENARI will only be released in theaters in April. However, MD Pictures production house has started promoting it, such as the online release of the first look on Monday (29/1/2024).

Early promotion before its release in theaters is a planned strategy by producer Manoj Punjabi and his team. Because they know it will be difficult to replicate the success of KKN DI DESA PENARI by using conventional methods.

"We can't repeat the same methods as before and we need a new strategy. So for this film, we are using a different strategy," said Manoj during a press conference at MD Place, Setiabudi, South Jakarta.

1. Something New But Nostalgic

Kimo Stamboel, as the director, said that the movie BADARAWUHI DI DESA PENARI will be a different kind of horror. Nevertheless, it is still connected to KKN DI DESA PENARI which had a total of ten million viewers.

"We expect the best for this movie because in terms of story and concept, we have pushed everything. We want to create something that will make KKN fans experience something new, but also nostalgic because Badarawuhi still exists and we explore it," added Kimo.

2. Taking a Long Time to Choose Scenes

The first look of BADARAWUHI DI DESA PENARI is about two minutes long. Kimo Stamboel admitted that it took a long time to choose the scenes that will be shown to the public.

"We have been thinking about this first look since the offline editing and picture lock were finished. After the picture lock, we spent quite a long time selecting scenes from December until yesterday. We discussed with our internal team about what we want to convey. So, let the audience find out for themselves," explained Kimo.

(kpl/abs/dwn)

Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.
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