BTS Teams Up with Super Bowl Director for Comeback Project, Will Be Spectacular

Kapanlagi.com - Great news comes for ARMYs all over the world. The phenomenal boy group BTS is set to return with a super grand comeback project titled BTS The Comeback Live: Arirang in March 2026.

This comeback is predicted to shake the global entertainment stage. Without holding back, they are collaborating with legendary director Hamish Hamilton, known for his work on the Super Bowl Halftime Show. This grand concert will be held at Gwanghwamun Square, Seoul.

Hamish Hamilton's involvement is expected to promise world-class production quality that is ready to amaze millions of fans. This marks the return of all seven members after their mandatory military service hiatus. For more details, check here about BTS's preparations for the 2026 comeback.

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1. Official Announcement of BTS Comeback with Super Bowl Director

(credit: Instagram.com/bighit.music/)

Netflix officially announced on February 4 that Hamish Hamilton will direct BTS Comeback Live: ARIRANG. This grand concert is scheduled to take place on March 21 at 8:00 PM KST at Gwanghwamun Square. Meanwhile, the global show director who worked on last year's Super Bowl halftime show, Hamish Hamilton, has been appointed to lead the highly anticipated comeback concert of BTS in Gwanghwamun, Seoul.

2. Profile and Achievements of Hamish Hamilton: World-Class Director

Hamish Hamilton (credit: Instagram.com/hamishhamiltontv/)

Hamish Hamilton is a British-born director. He is known as the 'king of live events' who led the opening ceremony of the London 2012 Olympics. Here are some of his achievements and activities:

- Directed prestigious international events (Oscars, Grammys, and Emmys)

- Last February, Hamish Hamilton drew global attention for directing Kendrick Lamar's performance at the NFL Super Bowl.

- Worked on Super Bowl halftime shows for major artists such as Beyonce, Madonna, Bruno Mars, Katy Perry, Coldplay, Lady Gaga, The Weeknd, Eminem, and Rihanna.

- Hamish Hamilton won two consecutive Emmys in 2023 and 2024 for the category of Outstanding Directing for a Variety Special.

- Served as director for the recent Grammy Awards ceremony.

3. Grand Plan for the Live Concert at Gwanghwamun Square

The comeback performance of BTS will be broadcast live via Netflix to audiences in over 190 countries. This marks the first time the platform has globally aired a Korean event.

The concert, scheduled for March 21, will be held for free at the historic Gwanghwamun Square. In Indonesia, the concert will air on March 21, 2026, at 6:00 PM WIB.

According to Allkpop, for the live event, the Seoul Metropolitan Government is reported to have held a meeting to discuss concert preparations. The main focus of the meeting was on audience safety, traffic management, and preventing unreasonable price hikes around the event location.

The good news is that Netflix will also release a feature-length documentary titled BTS: THE RETURN on March 27, 2026. This documentary will highlight the creative process behind the making of the album ARIRANG and the comeback moments of the BTS members.

4. Global Enthusiasm and Details of the ARIRANG Album

(credit: Instagram.com/bighit.music/)

BTS's fifth studio album, titled ARIRANG, is scheduled to be released on March 20, 2026. This is their first group release in over three years. The album has achieved millions of pre-saves on Spotify long before its comeback, indicating great global enthusiasm.

According to BigHit Music, as of February 4, the album has surpassed 3 million pre-saves on Spotify just 19 days after the comeback announcement on January 16. The ARIRANG album is reported to contain 14 songs that explore the identities and journeys of the members.

5. BTS ARIRANG World Tour: Jakarta as One of the Destinations

(credit: Instagram.com/bighit.music/)

BTS will kick off their world tour titled Arirang World Tour on April 9, 2026, in Goyang, South Korea. The tour will continue into 2027. It is planned to include 82 dates in 34 cities across 23 countries, including 10 stops in the United States. Jakarta, Indonesia, is confirmed to be one of the world tour destinations. The concert in Jakarta is scheduled to take place over two consecutive days on December 26-27, 2026. Details regarding the concert venue and local promoters in Jakarta will be announced later.

6. FAQ BTS Collaborates with Super Bowl Director for Comeback Project

1. When will BTS make a comeback?
BTS will release their fifth studio album, ARIRANG, on March 20, 2026, and hold a comeback concert live BTS THE COMEBACK LIVE | ARIRANG on March 21, 2026.

2. Who is directing BTS's comeback concert?
BTS's comeback concert in Seoul will be directed by Hamish Hamilton, a legendary director known for directing the Super Bowl Halftime Show since 2010.

3. Where will BTS's comeback concert be held?
BTS's comeback concert titled BTS THE COMEBACK LIVE | ARIRANG will be held at Gwanghwamun Square, Seoul.

4. Will BTS's comeback concert be available to watch globally?
Yes, BTS's comeback concert will be broadcast live globally via Netflix to audiences in over 190 countries.

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7. Seoul City Government's Thorough Preparation for the Grand Concert

The Seoul Metropolitan Government has held a meeting to discuss preparations for the concert at Gwanghwamun Square and City Hall. The main focus of the meeting was on audience safety, traffic management, and preventing unreasonable price hikes around the event location.

Tens of thousands of fans are expected to flock to Gwanghwamun on March 21. Therefore, the Seoul City Government will deploy adequate security personnel and activate the emergency response system.

Safety messages will also be created in various languages for international fans. Additionally, there will be real-time crowd density monitoring through the Disaster and Safety Control Center.

8. The Evolution of ARMY BOMB: Iconic Lightstick with a New Design

BTS has leaked details about their iconic lightstick, ARMY BOMB Ver. 4. This latest version features an elegant black design, special accessories, and a stand.

ARMY BOMB Ver. 4 also has a wider variety of light colors and a new wireless control system. However, some fans have expressed concerns that previous versions may no longer support wireless control at upcoming concerts.

(kpl/nlw)